About us: 

As the JVP family of organizations, we are growing, developing and mobilizing a powerful grassroots, multiracial base of Jews toward a future of Judaism beyond Zionism, Palestinian freedom and the end of Israeli apartheid and occupation. 

About you:

A talented written and visual communicator, you have a passion for changing hearts and minds and a well-honed sense of the imagery and language that does so. You recognize social media’s potential to challenge harmful established narratives and amplify neglected and repressed ones, and you enjoy strategizing about and executing the best ways to harness this potential in service of movements for justice. 

The ideal candidate for this position is someone who is creative, collaborative, passionate about social justice, and extremely social media savvy. You have experience using social media for social justice advocacy, political education, and campaigning. You regularly create compelling graphics and video for a variety of social media platforms. You’re familiar with the American Jewish community and inspired by the movement for Palestinian freedom.

About the role:

The Social Media Manager crafts social media strategy for JVP and JVP Action (501c4), and ensures our social media presences educate our combined audience of 1.3 million people, build digital community, shift narratives, and inspire people to take action. They lead on content creation for JVP. Managing a talented small team of communicators and storytellers in collaboration with the Communications Director, the Social Media Manager will be responsible for both the daily management and the big-picture vision of JVP and JVP Action’s social media accounts: Twitter, Facebook, Instagram, YouTube, and possibly other platforms like Tiktok. 

They will effectively apply our identity, voice, branding, and messaging towards our long-term narrative shift goal: to build, demonstrate, and mobilize powerful, multiracial, American Jewish support for the movement for Palestinian freedom.

They will conceive of and create compelling graphics and artwork, in line with JVP/A’s visual identity. They will support during rapid response, and also coordinate with JVP chapters and partner organizations in the Palestine solidarity movement. They will undertake social media audits and ensure the security of our social media accounts.

This position is exempt.

Descriptions of duties:

Ensure JVP/A social media accounts educate, shift narratives and mobilize

• Write and design unique original content that resonates and yields high engagement

• Create content that reaches and galvanizes new moveable audiences, promoting and centering Palestinian voices, experiences and analysis, and working towards American Jewish community transformation 

• Use our platforms to help JVP/A messaging, campaigns and digital actions reach widest possible audience

Implement JVP/A social media strategy 

• Pursue social media target audience identification to reach movable audiences

• Ensure relevance through trend-spotting, trialing new approaches and exploring new platforms

• Build organizational membership and digital community through social media  

• Undertake regular social media audits and ensure the security of JVP/A’s social media accounts.

Lead JVP/A social media design 

• Create high-end digital graphics and video that visually communicate JVP/A messaging and promote our campaigns and digital actions

Manage the social media team 

• Lead the daily management and maintenance of JVP’s accounts, and work with our political director on the daily management and maintenance of JVP Action’s accounts

• Model leadership and ensure skills share with other members of social media team

• Identify and help design organizational social media strategy during rapid response scenarios

• Build relationships with partner organizations in the Palestine solidarity movement and individuals to ensure JVP’s social media content is accountable to our partners; represent JVP in Palestinian-led coalitions as needed

• Preserve institutional memory through regular uploading of original content to our digital asset manager and collecting standardized language

• Support outreach and training of JVP chapters and membership on social media best practice

Additional duties and responsibilities:

• Limited fundraising and other responsibilities that all staff share

• Some travel required pending COVID restrictions

Required Skills: 

• At least three years’ experience in crafting social media content for a variety of platforms on justice advocacy and campaigning that builds digital community

• Demonstrated success in engaging and growing social media audiences for progressive causes and digital actions

• Proficiency in Adobe Illustrator, Photoshop, Premiere, and/or AfterEffects, and experience in creating compelling digital graphics and video for social media platforms. Experience with Canva is a welcome bonus

• Sharp, flexible messaging and storytelling skills

• Familiarity with social media audits and social media security best practice, and an interest in exploring emerging platforms and tracking social media trends

• Strong interpersonal communication and relationship-building skills 

• Demonstrated ability to handle, keep track of, prioritize and follow-through on multiple projects

• Committed to JVP’s mission; knowledgeable about Jewish communities and values and about Palestinian history and organizing

• Committed to the politics of collective liberation (including Palestine liberation, Black liberation, queer and trans liberation, workers rights & economic justice, and climate justice)

Not required, but nice to have:

• Familiarity with local and international Jewish and Palestinian social media accounts 

• Your own network of social media organizers and influencers

• Experience with communications work for government-facing advocacy or progressive electoral politics

• Knowledgeable about current events in Palestine/Israel and related social media trends

• A demonstrable commitment to grassroots fundraising and integration of fundraising with other organizational activities

Application process: 

You will not be asked to submit a cover letter. Instead, the application consists of several short answer questions related to the role you are applying for. Your answers will be assessed anonymously by the hiring committee, based on the skills outlined above.

You will be required to upload a CV or resume, as well as 3-5 examples of original design you created for social media. The hiring committee will not look at your CV/resume or any identifying information until your answers to the initial set of questions have been reviewed.

JVP values diversity and inclusion and the benefits this brings. We aim to appoint the most suitable candidates at all times and welcome applications from people from all different backgrounds. People of color, Sephardi and/or Mizrahi applicants, people with disabilities, and transgender or gender non-conforming applicants strongly encouraged to apply.

Jewish Voice for Peace opposes anti-Jewish, anti-Muslim, and anti-Arab bigotry and oppression. JVP does not discriminate on the basis of race, color, age, ethnicity, religion, national origin, pregnancy, sexual orientation, gender identity, sex, marital status, disability, or status as a U.S. veteran.