About the role

The Senior Researcher will play a key role in the growth and development of consumer insight at HarperCollins. This role will be responsible for successfully and independently delivering quantitative and qualitative research projects. The role will take ownership of the day to day relationships with external agencies including Nielsen, Toluna and other research partners, ensuring HarperCollins implements best in class research processes and maximizes the benefits of the relationships with these partners. The senior researcher will pro-actively use multiple data sources to answer business questions efficiently and promote the application of insight across HarperCollins.

Responsibilities

• With direction from Head of Insight, lead large-scale, multi-method consumer insight projects end-to-end, from initial briefing, set up and design, to project execution, analysis and presentation of results.

• Independently respond to research queries and answering stakeholders’ questions by utilizing the most appropriate data source/method.

• Take the helm on global insight projects and cross-business strategic studies as required.

• Expand the use of the HarperCollins UK & ANZ consumer panels by actively seeking out growth opportunities; create and execute innovative applications of the community capabilities.

• Lead relationship with our research agency partner Toluna and implement best in class panel management practice.

• Partner with the global insights team, seeking opportunities to build on the relationship and ensuring the UK Insight team remains connected to, and benefits from, global insight initiatives.

Required Skills and Attributes

• Extensive experience at a research agency or in a specialist client-side research function (ideally within the publishing, media or creative industries) leading quantitative research projects end-to-end

• Expert knowledge of latest research techniques, mainly quantitative but with first hand experience of qualitative research methodologies

• Demonstrable expertise in creating engaging questionnaires that answer research objectives whilst ensuring enjoyable consumer experience

• Proven experience presenting actionable insights to senior stakeholders

• Ability to make robust data-driven observations feel accessible to non-expert audiences

• Highly analytical and data literate

• Strong statistical capabilities; ideally experience in working with research-focused IBM software or SPSS

• Excellent communication skills

• Confident project leader; proven experience in leading project teams internally and externally, ideally across multiple markets

• Confident in pulling data from many sources to create one overarching data-led narrative

• Experience in consumer panel management an advantage

• Outstanding attention to detail and time management skills

• The ability to manage multiple projects and tasks at one time

• Enthusiastic and passionate about books