Contract type: Maternity cover, 12-month fixed-term contract
Working pattern: 30-37.5 hours/week. We are happy to talk flexible working!
Reports to: Chief Executive
Start date: Mid to late January 2021
About the role
Working Families is the UK’s work-life balance organisation. Our mission is to remove the barriers that people with caring responsibilities face in the workplace.
The Head of Marketing and Communications is a key role in the CEO’s Senior Leadership Team (SLT), responsible for developing and implementing marketing and communications strategies that support the charity’s mission and growth. You will lead on creating innovative marketing and communications plans across a broad spectrum of channels and media that will build our brand—leading to increased awareness, revenue, and relevance among our target audiences.
Essential Duties and Responsibilities:
Developing and implementing marketing and communications strategies that further the charity's objectives, using KPIs to measure success and areas of improvement
Leading on Working Families’ major campaigns (e.g. National Work Life Week and #flextheUK)—developing project plans, delegating responsibilities across the organisation, and maximising media coverage
Maintaining a unified brand for the organisation, which will enable it to have a strong presence in the markets it enters
Responsible for the development and management of the website—including keeping content up to date and appropriate, making improvements to functionality, and making recommendations to colleagues on maximising its potential
Overseeing Working Families’ social media channels, ensuring they’re being used to their full potential
Managing proactive and reactive media outreach
Overseeing Working Families’ e-mail marketing platform, ensuring that audiences are targeted and segmented appropriately.
Writing and producing Working Families’ annual impact report
Capturing, evaluating, and reporting on marketing and communications metrics to inform future strategies and activities
Providing marketing and communications support around events, webinars, report launches, major policy calls, and fundraising bids
Working with the Employer Services team to support new business opportunities and partnerships
Writing remarks and briefings for the Chief Executive as required
Line managing the Digital Communications and Media Coordinator and the Marketing and Data Operations Manager
Participating, as appropriate, in staff forums and meetings.
Adhering to Working Families’ policies and procedures.
Carrying out reasonable requests made that are within the broad remit of the role.
Senior Leadership Team Responsibilities:
Using marketing and communications expertise to help shape the strategic direction of the charity, along with the CEO and the SLT.
Key contributor to the SLT, sharing accountability for collective decision making and supporting the effective running of the charity.
Contributing to strategic and business planning; forecasts, monitors and re-forecasts the Marketing and Communications team’s budget.
Providing regular updates to the Board on KPIs and key marketing and communications activities
Essential Qualifications / Skills / Attributes
At least 5 years’ experience working in the field of marketing and communications and ability to show knowledge on a broad range of activities
A proven track record of success in a high-profile marketing and communications role within an organisation of comparable scope and complexity
Experience creating and delivering a marketing and communications strategy.
Line management experience
Proven and demonstrable experience of working with journalists, developing media strategies, and writing press releases
Engaging and succinct writing skills, excellent oral communications skills, and strong digital skills
Experience in B2B and B2C marketing, as well as building brand awareness
Proven experience of establishing rapport, credibility, and collaborative relationships with key customers, partners, and stakeholders at the highest level both internally and externally
Degree or qualification in marketing, communications, or a related field
Experience working in the charity or not-for-profit sector
Right to Work
Working Families is unable to sponsor work permits or visas. All candidates must have the right to work in the UK.
We particularly welcome applications from disabled and Black, Asian and Minority Ethnic (BAME) candidates as these groups are currently under-represented in our workforce.