Digital Marketing Co-ordinator

Action for Pulmonary Fibrosis

  • Salary: £25,000-£27,000
  • Location: Remote with occasional visits to our Peterborough office
  • Closing: 5:00pm, 10th Oct 2022 BST

Job Description

 Digital Marketing Co-ordinator

Action for Pulmonary Fibrosis strives to be an organisation of equity and inclusion. Pulmonary Fibrosis does not discriminate. Our team should reflect the diverse communities we exist to support. We warmly welcome applications from all candidates irrespective of age, disability, race (including colour, nationality, ethnic or national origin), sex, pregnancy or maternity, gender reassignment, sexual orientation, religion or belief, or marital or civil partnership status.

Purpose of the role:

Are you technically minded with a passion for digital marketing? Working with the Digital Communications Manager, help us increase our digital reach and attract new service users and donors through our digital marketing channels. We are at a really exciting time in the charity, with an increasing number of people coming to the charity we are growing fast. You will lead our digital marketing work, and help us reach the reach more of the 70,000 people in the UK that live with pulmonary fibrosis. You will be instrumental to helping people find us when they need us so that we no longer hear ‘I wish I heard of you when my dad was still alive’

Key stakeholders:

 ·         Our pulmonary fibrosis community, volunteers and APF staff

 Reports to:        Digital Communications Manager

 Main Duties:

·         Strengthen our digital marketing channels to help us reach more patients with pulmonary fibrosis and drive online donations. Proactively identify, and test, new ways to improve and optimise our digital channels.

 ·         Improve our digital user experience through implementing effective SEO principals and drafting keyword optimised content.

 ·         Produce regular and detailed reports from Google Analytics to help teams optimise their work.

 ·         Manage our Google Ads grant to ensure we are maximising the ROI.

 ·         Maintain high standards across the website, ensuring webpages are kept updated, are consistent, and follow brand guidelines.

 ·         Manage our SEO, including regular audits and keyword optimised content to drive new traffic

  ·         Lead on driving our paid ads across the organisation, including managing and responding comments

·         Driving other forms of digital engagement which lead to user generated content and wider community engagement such as gaming.

 ·         Training and implementing digital transformation across the organisation

 ·         Track market and channel trends and adjust channel strategies accordingly.

 ·         Manage our email marketing platform MailChimp and develop an email marketing programme working with and empowering our digital champions.

 ·         A commitment to helping us meet our organisational Equality, Diversity and Inclusivity goals.

 ·         Work alongside specialist digital volunteers and help recruit volunteers

 ·         Work alongside the digital and community fundraising co-ordinator

Person Specification

 In your application for the role, please provide details of your experience against the selection criteria set out in part one below.

 Part one: knowledge and experience


·         Digital marketing experience across a variety of channels, with a track record of using digital marketing to achieve an organisation’s overall objectives.

·         A technical and proactive approach to work, with ideas on how to engage target audiences and drive actions through digital marketing.

·         Knowledge of Digital Marketing (Google or similar).

·         Knowledge of Google Ads management and Google Analytics.

·         Knowledge of SEO, social media content creation and email marketing.

·         Familiarity with website management and coding (WordPress or similar)

·         Familiarity with an email marketing programme, (Mailchimp or similar)


 ·      Understanding of gamification for fundraising purposes

·      Knowledge of the charity health sector

·      Connection to pulmonary fibrosis

·      1-2 years’ experience in a similar role

·      Online user journey planning, SEO optimisation and keyword planning.

·      Understanding of how to run virtual events – Facebook lives and webinars

 Part two: skills and working style

·         Strong communication skills (written and verbal), with the ability to write concisely, for different channels and a sharp eye for detail and accuracy.

·         Technical and data-driven approach, with ability to utilise reporting, tests and insight to drive performance efficiencies.

·         Team player, collaborative and supportive both internally and externally.

·         Good organisation and prioritisation skills.

·         Effective interpersonal skills; can demonstrate emotional intelligence and empathy with others, a patient and an approach to upskilling digital across the organisation.

·         Able to exercise tact and discretion when dealing with sensitive personal information

·         A ‘can do’ attitude and drive, ability to jump on ad-hoc communication requests as and when necessary

In your application, please include whether you have lived experience of pulmonary fibrosis or other respiratory condition.


Terms of Appointment

 Contract:  Permanent, part-time, 3-4 days per week (22.5hrs – negotiable)

 Salary Band: £26,000- £29,000 pro rata depending on experience

Pension:  Automatic enrolment to workplace pension unless already an active member of a qualifying workplace pension.

 Holiday: 25 days per holiday year plus bank holidays

 Location: Home-based, with occasional travel to APF’s Head Office (Peterborough) – estimated once a quarter

Hours: Normal hours are 9.00am to 5.30pm with flexibility to maintain a good work/life balance.

 Other benefits: The ability to flex hours, take ‘time off in lieu’ for extra hours worked, and access training / support for your personal development. 

Probationary and notice of termination periods: You will be subject to an initial six-month probationary period during which notice is 1 week on both sides and then extending to two months thereafter.






Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Start your de-biased application


Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Start your de-biased application