Want your social content to do social good? Swipe right on Comic Relief for the perfect match: Digital Content Lead. Our ideal partner would be creatively minded, understand production from start to finish, and have experience of leading a content team for a high-profile brand.

The Digital Content Lead will commission content and ideas to generate and engage audiences, support Fundraising & Marketing plans and broaden reach based on strategic direction from Marketing and Media, and the Social Media Manager. Produce a range of planned, reactive and live experience content for platforms establishing a clear tone of voice and positive content experiences.

Key Accountabilities / Objectives

• Plan and commission content to reach new audiences, engage the existing ones and support fundraising activity

• See video and images through production from beginning to end – plan, script, shoot, edit, upload

• Generate ideas, informed by analytics

• Coordinate the team to deliver content on time and to brief specifications

• Proactively input into development opportunities, particularly from identifying trends and innovations

• Work closely to identify and produce content ideas and content partnership initiatives that will support Comic Relief and partners, putting targeted audiences at the heart of everything we do

• Use channels creatively to maximise the content produced across all platforms, and make bespoke social content

• Identify new content and platform opportunities that best deliver agreed objectives by project

• Deep understanding of developments within social platforms and an interest in broader digital innovation

Essential Education and Skills

• Demonstrable experience of producing multiple social content campaigns for high profile brands.

• Experience of fast paced production environment and ability to make editorial decisions under high pressure

• Sense of humour – previous experience of comic/humorous output

• Previously led a digital video content team

• Proven ability to build audiences through online platforms

• Thorough production experience (e.g. copy, Photoshop, live streaming) – with excellent attention to detail and editorial judgement

• Experience of working collaboratively across internal departments and managing complex content schedules

• Extensive experience of working across all social networks - with a genuine interest in new platforms, innovation, and creative ideas

Key Competencies

• Deep understanding of content on social media – and audience behaviours/demands across each platform

• Curiosity and creativity with an appetite for innovation

• Genuine passion and ambition for what could be achieved on social

• Content planning and use of social scheduling and reporting tools

• Project and budget management

• Relationship and account management, and negotiation skills

• Strong interpersonal skills

• Effective Communications, written and oral

• Influencing, creative problem solving, team spirit