We are proud of our role as the fundraising charity for Guy’s and St Thomas’ NHS Foundation Trust. Our work together ensures the provision of exceptional healthcare, through supporting a world-class environment for patients and staff at our hospitals and community sites.

We are currently undertaking an exciting project to launch three new brands to make sure we’re as effective as possible in doing this for the long term. This project includes creating an entirely new digital ecosystem to transform how we use digital to achieve our ambition and build for the future.

Overview

As part of our plans, we have created a new digital team to manage and maintain our new digital ecosystem, which includes websites, social channels, digital marketing, analytics and user experience. The new digital team will work closely with our agency partners and fundraising, communications and funding colleagues to share objectives and deliver positive outcomes.

The Digital Manager is a key role in this team. Acting as product manager for our three charity brands; Guy’s & St Thomas Charity, Evelina London Children’s Charity and Guy’s Cancer Charity, the Digital Manager will be the go-to digital expert managing a programme of digital marketing and communications activity while advocating for the needs of our supporters and users.

We are looking for someone who cares deeply about creating and maintaining exceptional digital experiences who can join us as we launch our new digital ecosystem and help us make the most of digital to generate fundraising income and tell the story of how we make things better for patients, families and staff across our hospitals.

The Digital Manager for our charity brands will be focused on supporting the incredible work of our NHS staff and exceptional healthcare by backing people, innovation and inspiration at Guy’s, St Thomas’ and Evelina London hospitals and community services. We believe health is a collective endeavour, and the role will be part of the wider digital team at Guy’s & St Thomas’ Foundation.

Responsibilities

• Act as product manager for the websites for Guy’s and St Thomas’ Charity; Guy’s Cancer Charity and Evelina London Children’s Charity, planning against long term business objectives and addressing user needs

• Work closely with our strategic agency partners to manage a roadmap of continuous improvement

• Manage the day-to-day operational requirements of our digital ecosystem including workflow for the production of content and campaigns

• Develop our understanding of our audiences and how they interact with us through our digital channels, working with marketing and data colleagues to implement journeys based on audience segmentation

• Develop and oversee the delivery of a programme of email communications and digital marketing that promotes our charitable activities, ensuring that our supporters get timely, relevant and engaging communications

• Partner with colleagues across the Foundation and our fundraising partners to understand and share their objectives, helping them to make the most of digital opportunities and upskilling colleagues to make the most of digital channels and ways of working

• Work with the Digital Director to develop and maintain a strategic approach to digital

• Own and manage reporting dashboards to share insight with colleagues and determine areas of focus for a programme of continuous improvement that is driven by data and centred around both user needs and fundraising outcomes

• Line management of the Digital Officer.

Person specification

Skills and experience

• Ownership of multiple digital products including websites, ideally in an organisation with multiple brands and preferable within a non-profit context

• Managing relationships with digital agencies and internal stakeholders

• Overseeing a digital advertising programme across PPC and social media

• Managing an email marketing programme consisting of newsletters and stewardship communications

• Familiarity with the full spectrum of digital marketing and user experience activity including search engine optimisation, conversion rate optimisation, user research and content design.

Knowledge and qualifications

• A deep understanding of digital platforms and infrastructure including content management systems, donation platforms and email service providers

• A strong understanding of Google Analytics, Google Tag Manager, Google Data Studio and Google Optimize

• An awareness of Agile (ideally SCRUM) ways of working

• A strong understanding of content strategy and content design theory and practice

• A strong understanding of user centred design and UX principles

• A thorough understanding of current data protection legislation and fundraising regulations.

Abilities and attributes

• Demonstrate empathy for our supporters and their needs and advocate for them

• Passionate about what digital enables for charities and able to bring an enthusiastic and pragmatic approach

• Excellent written and verbal communications skills

• Excellent ability to understand and frame problems in order to determine effective and practical solutions

• Ability to build great relationships with stakeholders to help them achieve their objectives

• Ability to balance strategic thinking and planning with operational doing

• Engaged with the latest developments and trends within the charity digital sector and happy to share learning and insight with colleagues

• Committed to continuous improvement and living our values.