Marketing Assistant

B Lab UK

Employment Type Full time Whitechapel, London - Hybrid
Location Hybrid · London, UK Expected 2 days a week in the office
Salary £32,360 - £33,330 (GBP) (Salaries are graded against our pay framework and are not negotiable)
Team Marketing, Communications and Campaigns
Seniority Junior
  • Closing: 9:00am, 4th Nov 2024 GMT

Job Description

ATTENTION: Due to a high volume of applications, the closing date for this role has been moved to Monday, November 4th at 9 AM.

Job Title: Marketing Assistant

Reporting into: Marketing Manager 

Contract type: Full time, permanent

The B Corp movement

B Lab UK is part of the global B Corp movement with the mission to inspire and enable people to use business as a force for good. Certified B Corps seek to redefine success in business by putting social and environmental impact on a par with profit. The B Corp community is a global movement of businesses that provide leadership by demonstrating their commitment to people and planet. There are now over 9,000 B Corps spanning 102 countries and 160+ sectors. Some names you might have heard of include Patagonia, The Guardian, and Divine Chocolate.

The Role

As B Lab UK’s Marketing Assistant, you'll be a key collaborator in our small and dynamic marketing team. You will be working closely with the Marketing Manager to execute and enhance our marketing strategy. Your work will help create a brilliant user experience, thereby driving one of our key objectives, to nurture continued buy-in for our movement and work towards delivering our theory of change. You are data-driven, have a passion for copy, enjoy learning new platforms, and have a passion for small changes in work driving change to create impact.

Responsibilities will include

  • Support the Marketing Manager to deliver the marketing strategy, through executing marketing activities, from e-newsletters to product launches.

  • Contribute to the monitoring and optimisation of Google Ads, ensuring that ad copy is aligned with our brand guidelines and tailored to our audiences

  • Draft audience profiles, aligning with key personas, to inform and guide copywriting efforts across paid media campaigns.

  • Create compelling copy for user-facing channels including the website and newsletters to develop new and existing buy-in for the movement.

  • Work with the Marketing Manager in fulfilling website content requests and ensure consistency in messaging.

  • Utilise copywriting skills to refine messaging and communication strategies based on data-driven results.

  • Assist the Marketing Manager to update the website with copy and images to create a visually engaging website

  • Work with the Marketing Manager to execute campaigns and product launches (B Corp month, training products, lead generation campaigns) where needed with paid media and email marketing.

  • Facilitate the execution of the SEO strategy to ensure B Lab UK’s website maintains a high SEO ranking.

  • Helping to produce and review content and resources with sustainable best practices to improve user experiences.

  • Assist in monitoring marketing KPIs, contributing actionable ideas to improve performance.

Skills and Experience 

  • Some familiarity with systems such as Umbraco, Pardot, Salesforce, and Google Analytics is a huge plus but not essential and can be learnt in the role

  • Numerate and data-driven, able to see trends in data

  • A strong communicator, able to write and proofread highly engaging copy to deliver our work

  • Attention to detail 

  • Organisation 

  • Collaboration 

  • Analytical

  • Managing multiple priorities 

Person specific

  • Enthusiasm and interest in digital marketing, UX, and eCRM

  • Passionate about sustainability, and specifically about the role that business can play in creating a future that benefits all people and the planet

  • Proactive with a growth mindset, eager to learn new concepts and learn from mistakes

  • Organised, flexible and self-motivated, able to roll up your sleeves to get things done

  • Comfortable working in a dynamic environment 

  • Collaborative with a team mentality - we need to work closely as a team to get the job done

  • Committed to justice, equity, diversity and inclusion

  • Eligible to work in the UK (we will not be able to provide visa sponsorship)

 What we give you

  • Purpose driven work enabling B Lab UK’s mission of redefining the role of business as a force for good

  • Hybrid and flexible working, we have a high trust environment and are advocates for right place working

  • Hybrid working (min 1/2 days per week in office)

  • Flexible working hours (based around core working hours)

  • Opportunity to work 4 days a week 

  • 25 days holiday plus bank holidays (pro rata for part-time staff)

  • 1 additional annual leave day (pro-rata for part-time staff) for each complete annual year of service, up to a maximum of 30 days

  • Our office is closed between Christmas and New Year, no need to take extra holiday!

  • Private Medical and Dental cover

  • £200 per annum tax free Annual Wellbeing allowance and Employee Assistance Programme

  • 2 paid volunteer days per year

  • Enhanced Parental Leave and family friendly policies, including carers leave

  • Learning and Development opportunities

  • Enhanced Pension and Life Assurance

  • Cycle to Work Scheme

  • Income Protection policy

  • Working in a flexible office workspace

How to apply:

All applications must be made through Be Applied.

If we can offer accommodations for you in the recruitment process, please contact hiring@bcorporations.uk

We use a blind recruitment process, to avoid biased screening, where the initial selection is based on answers to predefined questions and an anonymised CV review which are scored by a panel against predefined criteria for the role.

N.B. the anonomysed scoring panel does not see the applicant's CVs or any other information about them (until interview stage). Please ensure your answers to the questions are specific and give real examples of what you have done to demonstrate your experience and skills that are required for the role.

All candidates will be contacted after the initial screening process. The short-listing process will consist of at least 2 panel interviews. Candidates may be asked to prepare and present a task. Interviews will likely to be remote, and one conversational in-person interview.

B Lab believes an equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. We’re not looking for candidates who are “culture fits.” We’re looking for candidates who can expand our culture and challenge business as usual. We strive to foster an environment where all staff can bring themselves to work by their own definition, and we strive to provide all candidates with an equitable and accessible recruitment process.

Removing bias from the hiring process

Applications closed Mon 4th Nov 2024

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Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Applications closed Mon 4th Nov 2024