Growth Marketing Manager

Proton

  • Location: Boston, MA or Remote
  • Closing: 4:38pm, 29th Apr 2021 EDT

Job Description

Distributors play a key role in the world's economy. They support the supply chains that deliver nearly every physical product you come across. But distributors can be more efficient. We are rejuvenating the $6 Trillion dollar distribution industry by empowering the people who sell these products with AI. We've built a reputation worth upholding - when distributors think AI, they think Proton.

Distributors are heavy consumers of great content - their executives are actively exploring ways they can modernize their businesses to remain the channel of choice. We have built relationships with a few key associations (MDM, NAW, ISA) and consulting groups, which both serve as consistent sources of MQLs. We are growing fast, and are now looking for a strategic, execution-focused Marketing Manager to help us grow these inbound demand channels and start developing more outbound demand. This leader will be a dynamic addition to our team - managing people and owning projects, with the opportunity to grow into a Head of Marketing role.

What you'll do

  • Build a "marketing funnel" that educates and guides prospects that aren't ready to buy into Proton's sales funnel. In other words, create MQLs and build a path to convert them to SQLs).

  • Creatively use and repurpose existing content to support your marketing campaigns.

  • Build new and strengthen existing channel partnerships (e.g. consulting firms that refer their customers to Proton)

  • Manage Proton's HubSpot environment, establishing best practices to execute marketing & sales initiatives.

  • Create email and landing page assets for white papers, case studies, and more.

  • Build A/B tests and run experiments to drive MQLs and MQL>SQL conversion.

  • Design creative marketing initiatives (e.g. organizing a webinar and building a campaign around it).

  • Help develop and refine our sales/marketing collateral (e.g. sharpening our sales decks, improving messaging and positioning on our website).

  • Manage our third-party media agency and potentially a ghostwriter.

You & Your Experience

  • Experience working in Marketing and/or Demand Generation for SaaS businesses

  • A curious self-starter with a data-driven mindset (we are an evidence-driven organization!)

  • Understanding of sales and marketing processes and best practices, including lead gen, lead nurture, and account-based marketing

  • Excellent written and oral communication and presentation skills

Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You won't need a CV to apply to this job

Applications closed Thu 29th Apr 2021

x

Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You won't need a CV to apply to this job

Start your de-biased application