Fair4All Finance

Strategic Communications Manager

Fair4All Finance is looking for a Strategic Communications Manager to lead the delivery of our communications strategy. Fair4All Finance has been set up to ensure that the financial wellbeing of people in vulnerable circumstances is improved through access to fair and appropriate financial products and services. Our strategy has three key elements with a focus on engaging with: 

  • those already serving this group: providing support to enable them to scale and to improve their offer 

  • mainstream financial services to build their focus on serving this group well 

  • government and regulators to develop policy and regulation that structurally embeds changes to ensure that people in vulnerable circumstances are served well by the whole financial services sector 

Strategic Communications Manager

Fair4All Finance is looking for a Strategic Communications Manager to lead the delivery of our communications strategy, guiding and supporting our team members to effectively engage, influence and build relationships with our key stakeholders. You will get involved in all aspects of communications, stakeholder engagement and branding to deliver system change. This role would suit someone who is happy to be hands-on in delivery within our small and purpose-led team. 

The role   

The Strategic Communications Manager will take ownership of the implementation and ongoing development of our communications strategy.  

The post holder will have responsibility for: 

  • setting out a plan for and leading delivery of communications to the different stakeholder groups to share best practice, insight and updates on our progress 

  • developing our overall stakeholder engagement plan and supporting the team in delivering it well 

  • ensuring that the team produces clear, well-designed output in line with our brand and values across all communications channels 

  • assessing the effectiveness and reach of our engagement and communications 

The person   

The ideal person will enjoy working in a small team where they take ownership for driving forward strategic communications and enabling each team member to maximise engagement and impact. You’ll like sharing your knowledge and insight with team members and building systems, templates and approaches that are simple and clear to follow and make it easy for team members to do great work. You’ll spot opportunities to improve how we work and just make them happen. You’ll seek feedback and input and be generous in providing that to others. You’ll be just as happy to devise a strategic plan to present to the board as you are to proofread and edit to get a communication over the line. You’ll enjoy developing and guiding other team members with an interest and aptitude for communications to help build our organisational capacity to communicate really well with all our stakeholders, and you’ll be patient with those needing more help and support. 

Role responsibilities   

Stakeholder engagement 

  • Lead on Fair4All Finance’s stakeholder engagement strategy with the aim of strengthening the capacity and will of social investors, donors, civil society, government and the financial services sector to scale financial products and services for people in vulnerable circumstances   

  • Support the CEO, Head of Policy and Strategy and wider team with public affairs efforts   


  • Actively contribute to the successful delivery of project outcomes by providing communications expertise and supporting other team members as needed   

  • Lead on the production of key publications including reports and progress summaries that share learnings from our programmes and investments  

  • Design, write and distribute regular e-bulletins to promote our activities, impact and other key information   

  • Take responsibility for the development and management of the website, including generating new content, making improvements to its functionality and monitoring its performance  

  • Manage and expand our social media presence (Twitter and LinkedIn), creating, sourcing and sharing newsworthy information from across the financial inclusion space  


  • Act as the brand guardian of Fair4All Finance's visual identity   

  • Frame the tone and style of all communications, ensuring we are audience-centric and our language is clear, engaging and consistent   

Events and media relations 

  • Help the team to deliver occasional events (on and offline) to engage stakeholder groups  

  • Coach the team ahead of speaking opportunities, media interviews and important stakeholder meetings to ensure that organisational messaging is evidence-led, impactful and consistent  

  • Lead on all media relations and proactively seek opportunities to raise awareness of Fair4All Finance’s work and financial inclusion issues more generally   

  • Lead on all collaborative communications activity with close partners and stakeholders   

  • Be willing to get stuck in and enthusiastically support efforts outside of core job description to advance our mission as a core part of a small and resourceful team   

Experience and skills   

  • Able to design and deliver impactful communications in the context of an overall business strategy 

  • Excellent copywriting, editing and proof-reading skills with the ability to adapt tone and style for different channels and audiences 

  • Good eye for detail and design 

  • Stakeholder engagement and strategic planning skills, including how to systematise delivery of the plan and ensure coordinated and impactful engagement by the team 

  • Strong media relations skills with a track record of building and maintaining contacts and achieving feature and news coverage in national media   

  • Ability to work with a wide range of stakeholders 

  • Creative and resourceful 

  • Able to switch between strategic planning and day-to-day tasks  

  • An understanding of the UK financial services sector   

  • Experience of working with influencers and brand/cause ambassadors (advantageous) 

Role posted - 2020-05-06T11:59:23Z 12:59pm, 6th May 2020 BST

Start now, finish later

  • Your application will be reviewed blind, to ensure fairness
  • You'll need a CV/résumé, but it'll only be considered if you score well on blind review

Closes: 11:59pm, 31st May 2020 BST

We'll email you a link to your application page so you can get back to it later

Know someone great for this?