The Campaign Manager role will be delivering successful, strategic marketing campaigns for the Collins Primary lists that meet revenue targets across all sales channels.

Key tasks and accountabilities

• Develop, write and implement marketing plans for primary lists, on time and budget.

• Produce marketing campaigns that deliver core messages creatively, targeting appropriate audiences with relevant messages and appropriate use of design.

• Work with colleagues to ensure that campaigns make full use of online marketing opportunities.

• Contribute to development of divisional websites and plan and execute regular emails to subscribers.

• Commission articles for the blog and develop social media profile.

• Provide marketing support to the sales team for key account activity

• Work effectively with freelance marketers, designers, mailing houses and other marketing service providers, giving clear briefs and guidance to ensure that quality work is delivered to schedule and budget.

• Measure and report upon campaign performance.

• Develop a deep understanding of your market and the issues that effect and influence your customers.

• Support the school sales team with ongoing lead generation, effective materials and sales initiatives as required. Present product and marketing campaigns to the sales team as required.

• Raise purchase orders and maintain budget records, ensuring that campaigns are not overspent.

• Liaise with the International Sales and Marketing team to ensure information is available to use in campaigns that drive sales outside of the UK.

• Work with new members of the marketing team with training on department systems and procedures.

• Supervise work experience and temporary staff as directed by the Schools Marketing Director.

• Plan, organise and attend events and exhibitions with the Marketing Director and in line with strategic aims of the division. Look out for and suggest new events or opportunities that we should be involved in.

Your first six months

• You’ll build relationships with key stakeholders both internally and externally

• Spend time honing your knowledge of the education market by talking to teachers, colleagues and others in the sector

• Develop project management experience as you manage campaigns across the marketing mix for different lists

Experience required

• Established marketing expertise

• Knowledge or experience of the schools and education industry

• Proven track record in managing campaigns utilising all elements of the marketing mix - direct mail, online, PR, advertising

• Project management experience

Skills required

• Excellent copy writing skills and the ability to produce concise and persuasive copy

• Well-organised with the ability to prioritise and meet deadlines

• Able to supervise freelancers effectively through clear briefing, setting expectations and feeding back constructively and regularly

• High level and standard of stakeholder management

• Use initiative to develop new ideas and solve problems

• Solid experience of email marketing and other online marketing channels