Demand Generation Manager
DeepCrawl
- Closing: 5:00pm, 16th Feb 2021 GMT
Job Description
Overview of DeepCrawl
DeepCrawl is the global leading Technical SEO SaaS platform for the Enterprise, providing actionable data for flawless website architecture. By identifying and monitoring key issues that could affect SEO performance, we empower our clients to optimize their websites for users and search engines alike. This enables our clients to drive further traffic and revenue from their organic channel.
We are trusted by 54% of enterprise brands as well as all 6 major global group advertising agencies, including Nestle, Lenovo, Vodafone, GroupM, Zappos, Deliveroo, Made.com and Canva among thousands of other companies.
Our ultimate vision is to become the tool of choice for marketers across the world - letting them analyse their sites to identify key insights. To help us support that vision we’re looking for bright, ambitious, and tenacious talent to join our team as Demand Generation Manager.
Overview of the role
This is a commercial role, reporting into the CMO with responsibility for the generation of high quality leads to the sales teams in both the UK and US. The Demand Generation Manager will work closely with the channel marketing managers to plan and deliver marketing campaigns. They will own the conversion funnel working collaboratively with the sales team and the product team to drive inbound marketing, outbound sales and optimise lead conversion. The Demand Generation Manager will be responsible for innovating and continually testing different marketing activity to maximize lead generation and ROI.
The ideal candidate will be an expert in generating inbound traffic, with good understanding of digital marketing and a passion for delivering results.
Key Responsibilities
Plan and drive demand generation activity, overseeing it from execution to analysis
Identify new programs that deliver a constant flow of qualified leads, across new and existing clients, whilst monitoring ROI and optimising CPA
Deliver against the weekly, monthly and quarterly lead generation targets
Support the CMO with the forecasting and modelling of quarterly lead generation targets
Hands on manage the paid social, paid search, PPL and retargeting channels
Initiate and manage a regular cadence of webinars, alongside the event manager
Work very closely with the channel marketing managers (Email, Social, Events, Product marketing and Content), supporting the channel marketing managers by providing the campaign plan and targets, including producing campaign and status reports and where required, chairing cross-department project delivery meetings
Co-ordinate all customer acquisition offers and promotions, working closely with sales, product and marketing colleagues
Research and develop effective value proposition and messaging for target segments and verticals
Devise an AMB plan to ensure the delivery of high-value content and touch points at the optimal moment in an account's discovery and sales journey, capturing and nurturing leads
Manage the development of content and collateral for ABM campaigns, working closely with the brand manager, content manager and product marketing manager
Define success metrics and own the performance analysis of demand generation activities, ensuring ongoing optimisation
Analyse marketing and sales data to develop insights and make recommendations on areas for optimisation to meet revenue targets
Track campaign ROI and influence the allocation of marketing spend based on past performance, adjusting planned budget allocation in line with earnings and in-line with annual growth plans
Track lead lifecycle and conversion rates from prospect to closed deal
Manage the marketing operations at DeepCrawl. Create and optimise the reporting dashboards that would provide full transparency across the funnel for the team decision makers, ideally in real time.
Work closely with the sales operations team to set-up appropriate lead management, scoring and reporting processes within Salesforce
Report on website performance including traffic to lead, cost per lead and ROI
Support the partnerships team to acquire and engage new partners
Key Outputs
Achieve lead generation target each quarter (reporting every week and month)
Manage the demand generation budget, reporting and ROI
Hands on run and optimise the performance marketing channels: paid search, paid social and retargeting
Initiate and execute effective ABM and lead nurture programmes
Own marketing operations
Key Experience and knowledge
3-5 years demand generation marketing experience, ideally from a B2B company
Extensive hands-on experience of running performance marketing campaigns across paid social (facebook, twitter and Linkedin) as well as paid search, retargeting and PPL (pay per lead)
Experience in running successful B2B ABM campaigns targeting enterprises
Extensive knowledge of Demand Generation best practices and demonstrated ability to generate leads
Hands-on experience using Salesforce or similar CRM software
Experience of managing multi-channel marketing campaigns in a B2B, SaaS environment
Direct experience with marketing automation software (such as Hubspot),CRM (SalesForce) as well as a good understanding of marketing automation systems, lead scoring and attribution
Knowledge of Google Analytics and Google Data suite and experience running detailed campaign reporting
Strong project management skills
Problem solver with a growth hacking mentality
Zapier is your friend
Experience working within a SaaS company - a plus
Experience working with Wordpress - a plus
SQL / Programming basic know-how - a plus
Why work for DeepCrawl?
We’re an innovative and fast growing tech startup
Funding from a prominent Venture Capital firm
Global footprint, with clients in 55+ countries and offices in London, New York and Krakow
Beautiful and spacious office space in Barbican
Newest Hardware
Private health and dental insurance
Perkbox
Budget for health and wellness activities
1 paid volunteering day per quarter
25 days of paid annual leave
Company option shares participation
Flexible working from home & remote working policy
Annual personal training budget
Company-wide annual trips
Monthly office drinks & lunches
DeepCrawl is an equal opportunity employer and we are committed to providing an environment of mutual respect where equal opportunities are available to all applicants. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you’re looking for an exciting opportunity to work with a fast-growing and innovative tech company, then please through the Applied process. Applications that do not fully meet the criteria are welcome.
Removing bias from the hiring process
Applications closed Tue 16th Feb 2021
Removing bias from the hiring process
- Your application will be anonymously reviewed by our hiring team to ensure fairness
- You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review
Applications closed Tue 16th Feb 2021