Social Media Manager (Guy's and St Thomas' Charities)

Guy's & St Thomas' Foundation

Location London, SE1. Hybrid working - some working from home
Salary £45,000-50,000 p.a. plus pension and other benefits
Team Communications and Engagement
  • Closing: 9:00am, 27th Sep 2021 BST

Job Description

Overview

We are proud of our role as the fundraising charity for Guy’s and St Thomas’ NHS Foundation Trust. Our work together ensures the provision of exceptional healthcare, through supporting a world-class environment for patients and staff at our hospitals and community sites.

We are currently undertaking an exciting project to launch three new brands to make sure we’re as effective as possible in doing this for the long term. This project includes creating an entirely new digital ecosystem to transform how we use digital to achieve our ambition and build for the future.

As part of our plans, we have created a new digital team to manage and maintain our new digital ecosystem, which includes websites, social channels, digital marketing, analytics and user experience. The new digital team will work closely with our agency partners and fundraising, communications and funding colleagues to share objectives and deliver positive outcomes.

The Social Media Manager is a key role in this team. In this role you will take ownership of all our social channels across our three charity brands; Guy’s & St Thomas Charity, Evelina London Children’s Charity and Guy’s Cancer Charity.  The Social Media Manager will be the go-to social media expert managing a programme of social media content to engage our supporters.

We are looking for someone who cares deeply about creating and maintaining exceptional social media experiences who can join us as we launch our new digital ecosystem and help us make the most of social media to generate fundraising income and tell the story of how we make things better for patients, families and staff across our hospitals.

Our Social Media Manager (Guy’s and St Thomas’ Charities) will be focused on supporting the incredible work of our NHS staff and exceptional healthcare by backing people, innovation and inspiration at Guy’s, St Thomas’ and Evelina London hospitals and community services. But health is a collective endeavour, and the role will be part of the wider digital team at Guy’s and St Thomas’ Foundation.

Responsibilities

  • Lead our social media strategy to deliver against ambitious brand and fundraising goals.

  • Oversee the creation of social-first content across all channels and for a diverse range of audiences.

  • Build and manage stakeholder relationships across the charity

  • Be our social media expert, with consultative approach to planning focusing on performance.

  • Manage the day-to-day operational requirements of social media channels including workflow for the production of content and campaigns.

  • Develop our understanding of our audiences and how they interact with us through our digital channels, working with marketing and data colleagues to implement journeys based on audience segmentation.

  • Help us establish our social media presence and approach as we launch and embed our three new charity brands.

  • Extend our reach and build genuine and meaningful connections with our social media audiences through understanding and meeting their needs.

  • Work closely with colleagues in digital, marketing and fundraising to develop our strategic approach to content and social media.

  • Own strategic planning and measurement for paid social media, including management of in-house campaigns and liaising with agencies.

  • Plan, execute and evaluate social campaigns from beginning to end.

  • Identify new opportunities to amplify our brand presence using social media.

  • Plan strategically, prioritising and aligning projects and day-to-day activity with wider business planning processes and priorities.

  • Understand and prioritise competing demands and communicate these to stakeholders.

  • Measure success of content through analytical tools and reporting.

  • Create and manage social media policies for the charity

  • Act as campaign lead or ‘business partner’ for fundraising teams and/or projects.

  • Support and train colleagues as part of a general digital education and upskilling programme.

  • Must be prepared to travel and work out-of-hours, if required.

  • Deputise for Digital Director as required.

Person specification

Skills and experience

  • Ownership of social media channels, ideally in an organisation with multiple brands and preferably within a non-profit context

  • Managing relationships with digital agencies and internal stakeholders.

  • Familiarity with the full spectrum of digital marketing.

Knowledge and qualification

  • A deep understanding of social media channels and non profit social media strategies

  • A deep understanding of how social media channels connect to organisational mission and purpose.

  • An awareness of Agile (ideally SCRUM) ways of working.

  • A strong understanding of content strategy theory and practice.

 Abilities and attributes

  • Demonstrate empathy for our supporters and their needs and advocate for them.

  • Passionate about the opportunity social media gives charities and able to bring an enthusiastic and pragmatic approach.

  • Excellent written and verbal communications skills.

  • Excellent ability to understand and frame problems in order to determine effective and practical solutions.

  • Ability to build great relationships with stakeholders to help them achieve their objectives.

  • Ability to balance strategic thinking and planning with operational doing.

  • Engaged with the latest developments and trends within the charity digital sector and happy to share learning and insight with colleagues.

  • Committed to continuous improvement and living our values.

Removing bias from the hiring process

Applications closed Mon 27th Sep 2021

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Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Applications closed Mon 27th Sep 2021