Conversion Specialist


  • Location: Belfast
  • Closing: This role has no specific closing date.

Job Description

The Role

We are looking for a talented and highly motivated Conversion Specialist to support our rapidly growing media and technology business in the UK. This role will be based in our Belfast office.

As a Conversion Specialist at Incubeta, you will be responsible for managing, testing and implementing conversion points across our core clients. You will create and manage conversion optimisation roadmaps, launch and analyse A/B tests and ensure continuous iteration and improvement. You will collaborate with the wider teams across the business and directly with clients to analyse current priorities and performances. Hence, we are looking for someone who is able to prioritise these tasks and set expectations in the company. 

This will be a rare opportunity for an individual looking for more autonomy, responsibility and growth whilst working alongside a team of experienced individuals. We have a great company culture and fun working environment that will make your work life a lot easier! There will be plenty of development opportunities as Incubeta grows - the Head of Conversion will work with you to map out your own bespoke career path to best utilise your strengths in conjunction with business needs. 

Key Responsibilities

  • Defining, implementing and running all aspects of research and experimentation programmes for selected clients 

  • Conducting and interpreting audit analysis on websites internally and externally when required 

  • Building, maintaining and implementing A/B tests

  • Working directly with your clients to manage relationships, provide recommendations and agree priorities

  • Discussing opportunities with the team lead and cross department colleagues 

Key skills

  • Experience working in a conversion based role

  • Understanding of all aspects of conversion enhancement, including UX and analytics

  • Experience running A/B Testing 

  • Comfortable working with and presenting to clients

  • Client-side experience is preferable but not essential

  • Frontend knowledge (HTML, CSS and JavaScript) is preferable but not essential

About Incubeta

  • Incubeta is a digital marketing consultancy with over 15 years of experience that brings together the best people, technology and data to help advertisers, agencies and publishers get the most from digital for their business 

  • We are Google’s most experienced EMEA sales partner 

  • We have three amazing offices in the UK; London, Manchester and Belfast, and are part of a global business with 22 offices around the world!

  • We have an incredible team of over 700 creators

  • We have won awards for both our work and our culture!

  • We have committees and networks that improve our thinking and action on topics such as DE&I, Mental Wellbeing, Social and Sustainability

Our Package

  • Incubeta pay industry benchmark salaries - these are reviewed on a regular basis and can increase as you progress along your career path

  • We offer additional team performance related bonuses and a company wide performance bonus

  • We have a credit-based benefits package that allows you to choose from a range of benefits including health care, additional pension, gym memberships and more 

  • We offer a flexible working environment that allows you to work from home 3 days a week and have flexi-hours 

  • You will have a development review every 4 - 6 months to discuss your career goals and our in-house L&D team will be on hand to support you to get there!

What to do next

If you like what you’ve read then hit the ‘Apply’ button and we look forward to receiving your application! If you would like to find out more, reach out to us on

Our unique hiring process

We are an equal opportunities employer and are committed to a policy of Equal Employment Opportunity, determined to ensure that no applicant or employee receives less favourable treatment by conditions or requirements which cannot be shown to be justifiable.

As such we use an anonymised recruitment process. When you apply you’ll be asked some questions related to the day-to-day role. Your responses will be anonymised, randomised and scored by a panel of reviewers. 

You’ll also be asked for information about your background, anything you feel comfortable sharing will be anonymised and will not be shared as part of the interview process, it will only be used to help us understand how we are performing against our equal opportunities metrics. 

We love giving feedback, and you’ll be well informed of your progress throughout the application process.

Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Start your de-biased application


Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Start your de-biased application