Key Responsibilities and Accountabilities:

1.    So that Turn2us can deliver against its purpose, set stretch income targets and strategies and to secure high-quality and sustainable voluntary and earned income with an ethical approach:

• Strategic leadership and development of Turn2us’s voluntary and earned income strategy, focusing on a mix of high value income sources, most notably major donors, corporate partners, trusts/ foundations, legacies; the target for 21/22 is over £3m; Turn2us should be able to secure over £5m a year within a couple of years and as high as £10m

• Develop the sales of our digital tools, like our Benefits Calculator, to utility companies, housing associations and other potential customer segments

• Development and stewardship of key funder relationships and partnerships

• Work with trustees, senior volunteers, colleagues and ambassadors to secure opportunities and income through relationship fundraising

• Close collaboration with Programmes & Partnership, Impact & Innovation, Finance & Resources directorate colleagues to plan and deliver income aligned to the charity’s plans

• Strategic planning, budgeting and forecasting, income pipelines and processes, in line with best fundraising practice, ethics and compliance

• Develop the close strategic link between the charity and our commercial care home subsidiary, for income opportunities from residents, families and local communities

• Development of four specialist fundraisers, with potential for growth

 2.    Target Turn2us’s brand, public profile and communications to resonate with key audiences – to support the impact of our programmes, income and influence:

• Leadership of Turn2us’s External Affairs team, so that the charity continues to grow as a trusted source of compelling, high quality and evidence-based opinion and content so we achieve greater reach for our programmes, income and influence

• Strategic planning of Turn2us’s external affairs, including crisis communications and reputational risk management

• Oversight of the Charity’s brand development and key messaging to ensure that our communications are relevant, accessible and targeted

• Centre Turn2us’s communications around amplifying the voices of the people for whom we exist

• Act as a spokesperson for Turn2us and build relationships with key external influencers

• Accountability for the production and distribution of key strategic publications including; annual financial statements and Impact Report

• Line management of the Head of External Affairs who leads a team of four

3.    Develop Turn2us’s increasingly confident and collaborative role in achieving systemic change for people affected by and at risk of financial shocks, through partnerships, policy and advocacy:

• To develop, with people facing financial hardship at its centre, Turn2us’s policy and advocacy strategy to achieve positive change within the public, private and social sectors

• To build relationships and represent Turn2us with key influencers that include; elected and nonelected officials, national and local government departments, businesses and regulators, charity and social sector partners, think tanks and research bodies

• Oversight of Turn2us’s role as secretariat for the All Party Parliamentary Group on Universal credit and partnership with Cambridge University’s Bennet Institute for Public Policy

• Our policy lead is managed by the Head of External Affairs

4.    As a member of the Leadership Team, model the values of Turn2us, championing a commitment to continual learning, diversity, equity and ambition in pursuit of our purpose and impact:

• Role model Turn2us’s values

• Be a visible, inspiring leader for the charity and its strategic ambition to support those we exist to serve

• Encourage and embody a culture of curiosity, continuous learning and development and lead teams with clarity, structure, humility and by encouraging psychosocial safety among colleagues

• Champion the charity’s approach to co-production with people who have lived experience of financial hardship, alongside the use of insight and data

• Lead specific cross-cutting charity projects and initiatives

• Contribute to wider strategy, plans and programmes as an active member of the leadership team

• Support the personal development of all direct reports and wider culture of curiosity and learning within the directorate and charity

These are the normal duties, which the charity requires from the position. However, it is necessary for all staff to be flexible and all employees will be required from time to time to perform other duties as may be required for the effective and efficient running of the charity. This job description is non-contractual. It will be reviewed from time to time and may be subject to change. The post holder will be expected to ensure that their work complies with contractual terms and conditions, the charity’s policies and procedures and key legislation, including the General Data Protection Regulation (GDPR) and charity law.

The post holder will take responsibility to integrate relevant safeguarding into all aspects of their work, complying with organisational policies and frameworks.

Person Specification

 Skills:

•  Excellent high-value fundraising skills in major donor, corporates and other relation-based income generation – a key element of the role

• Outstanding communications skills and ability to create high-quality, authentic relationships

• Strong financial literacy

• Excellent leader of people with a coaching approach to development that sets people free to flourish

 Knowledge:

• Voluntary income generation emerging practice

• Strong and broad knowledge of communications, including strategic digital, and public affairs

 Experience:

• Extensive senior experience leading fundraising and external affairs teams

• Charitable trading or other commercial relationships

•  Experience in high value income generation

 Personal Attributes:

• Strong personal empathy with Turn2us’s purpose and values

• Collaborative

• Creative, flexible and responsive

• Good under pressure and deadline orientated

• Self-motivated and organised