About You 

You will have:

• Experience developing, owning, building, and executing a marketing strategy to acquire B2B leads, scale brand recognition and consumer trust, and deliver results

• The ability to create measurement plans for an outcomes focused organization.

• 5+ years of marketing experience

• Ability to direct and problem-solve across multiple teams and stakeholders, making the right trade-offs with clarity

The Role

As Marketing Director US at Incubeta US, you will work closely with Incubeta’s leadership team in setting strategy and priorities for the US business, as well as reporting directly into the US CEO. It is your role to act as the primary owner for the brand and performance marketing strategy and execution, while collaborating with key stakeholders across the group.  Furthermore, you will manage a Marketing Associate, encouraging their growth and development.

Key responsibilities for this role include:

• Strategy, budgeting, and messaging: Architect to Incubeta’s marketing strategy and budgets within the US digital industry. Define who we’re building for and what differentiates us from the competition. 

• Execution: Manage the execution of integrated marketing plans in conjunction with the product, creative, media strategy, editorial, business development, and other cross-functional partners. Develop campaigns and their execution, ensuring that all campaign elements maximally contribute to achieving KPIs.

• Conversion and revenue optimization: Define and master the underlying business levers and drivers of our business to make data-informed decisions about business performance and growth opportunities. Working in close partnership with business development to drive new enqiuries by continuously optimizing our conversion flow and minimizing churn. 

• Measurements: Develop key metrics and deliver insights about marketing performance and its impact on the business. 

You will be in charge of heading-up a cross-functional team to ensure alignment, clear communication, seamless integration and timely execution of deliverables. You will need to hold regular meetings with your team and key stakeholders to review the pipeline, resolve obstacles, and present possible solutions, as well as provide ongoing training to ensure the team consistently performs above standard.

About Us

• Incubeta are an award winning digital marketing group with over fifteen years of experience. We are comprised of 3 digital specialists (NMPi, Joystick and DQ&A) that span 18 offices and over 800 clients. We are devoted to delivering performance through the alignment of media, crafted audiences and attention grabbing creative, with best of breed technology that powers it. We push the limits of what is possible.

• We opened in New York three years ago (where this role is based), and have seen rapid expansion in that time, bringing in multiple accounts allowing us to continue our exciting growth.

Package

Incubeta is offering a very competitive salary for this role. Salary is reviewed on a regular basis and increases as you progress along our career path. We also provide a comprehensive benefits package which includes matching 401k and health cover.

What Do You Do Next?

We’re hiring right now, so hit the Apply button this minute! You’ll answer some questions that are related to your day-to-day job. Your answers will go through our sift process: all answers will be anonymised, randomised and then reviewed by a panel of reviewers.

 If you are shortlisted, we’ll invite you to the next step, which includes two or three interviews. Also, we love giving feedback, so at the end of the application process, we'll feedback on how well you performed on skills that we test throughout the application process.                                                   

We are an equal opportunities employer

We are committed to a policy of Equal Employment Opportunity and are set on ensuring that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable.