Trade Marketing Manager

HarperCollins Publishers

  • Team: Group Sales
  • Location: London, UK
  • Closing: 10:00am, 28th Sep 2021 BST

Perks and benefits

Healthcare
Retirement benefits
Wellness programs
Enhanced maternity and paternity leave
Extra holiday
Professional development
Mentoring/coaching
Cycle to work scheme

Candidate happiness

8.80 (12389)

Job Description

This is the perfect role for a creative marketeer with a love of books and bookshops.

Working in HarperCollins UK’s dedicated Trade Marketing Team, and alongside sales managers, divisional marketeers and publicists, the Trade Marketing Manager drives HarperCollins communications and relationships with booksellers across the UK and Ireland, including independents, Waterstones, Foyles and Blackwells.

The Trade Marketing Manager plays a crucial role in spreading the word about HarperCollins UK’s new publishing, building buzz to favourably position new book releases ahead of the sales team selling cycles, and creating relevant assets to help drive sell through on publication.

Key tasks and accountabilities

  • Manage our book programme's for independent booksellers in the UK and Ireland – including website, social media, email and trade events

  • Work with Trade Marketing team colleagues on the delivery of the annual ‘Big Book’ trade events programme in the UK and Ireland, playing a key role in the development of the creative, the physical/digital events and author film content

  • Act as the link for the Field Sales Team into the divisional marketing teams.

  • Working with divisional marketing colleagues, develop and implement bookshop trade plans for focus titles including proofs, signed books, cover reveals, POS and author activity

  • Devise activity to position HarperCollins books and authors at the heart of industry events, including Bookshop Day, Independent Bookshop Week and the annual Booksellers Association Conference

  • Work with editorial and divisional colleagues on trade plans for high priority event books and indie focussed titles – adding value from acquisition through to post publication

  • Always seeking new opportunities to evolve HarperCollins trade marketing programme, trying and testing new strands to help shape the role and activity to best serve our customers current needs

 

Your first six months

  • Manage the day to day running of our Independent Thinking and HarperInsider social channels on Twitter and Instagram

  • Create and send regular email marketing and communications to our dedicated indie and Waterstones contact lists.

  • Build relationships with leading booksellers at independents and Waterstones – both through social/email, regular bookshop visits and industry networking opportunities

  • Establish a network of trade marketing contacts across the HarperCollins divisions

  • Help with the creation and delivery of the HarperCollins Big Book 2022 publishing highlights film, events programme and supporting marketing material

  • Work with divisional colleagues to create and implement pre and post publication trade plans for key bookshop focused titles

Experience required

  • Knowledge or experience of the publishing industry

  • Website/blog/social media management experience

  • Experience of creative briefing and working with creative agencies

  • Working with multiple stakeholders

Skills required

  • Curious and highly creative

  • A passion for bookshops and a wide range of books

  • Excellent copywriting skills

  • Basic HTML, Wordpress, Photoshop would be beneficial in this role

Please note this role requires the ability to travel as necessary, both domestic and internationally (depending on Covid rules and regulations).

If you wish to discuss anything regarding this position and/or your application to this role, please reach out directly to our Senior Recruitment Manager at Kally.simmonds@harpercollins.co.uk with subject heading ‘Vacancy Query’ plus the job title and we will aim to get back to you within 5 working days.

Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Start your de-biased application

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Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Start your de-biased application