Attraction Manager
Unlocked Graduates
- Closing: 9:00am, 10th May 2021 BST
Job Description
We are looking for an innovative and dynamic individual to lead the attraction team in building our brand profile, attracting candidates to the programme and ensuring a smooth and professional candidate journey for all those who come through the process of applying to Unlocked.
The Attraction Manager will lead on building a campus strategy of events to ensure a strong pipeline of candidates to meet our targets. They will look for innovative ways to engage potential candidates off-campus and build internal processes for communication with interested applicants. This will involve the management of a small team of Recruitment Officers and ensuring they can meet individual targets at universities.
They will build relationships with external stakeholders to ensure we are recruiting for a diverse cohort of applicants and be involved in sourcing support from external organisations as well as working with existing supporters and our wider network. They will need to speak confidently about Unlocked in a number of different settings, from potential applicants to university and supplier stakeholders.
The manager will play a key role in supporting the Recruitment Director to build the profile of Unlocked both on campus and online and an early engagement strategy to develop a good pipeline of applicants.
The Attraction Manager will oversee the candidate journey strategy and implementation, from expressing an interest to starting the programme at Summer Institute. This will require the manager to create an effective onboarding strategy and cultivation events to ensure a low withdrawal rate and that candidates are fully prepared for the programme.
Key responsibilities
Team
Lead the attraction team and manage performance of at least three Recruitment Officers
Ensure the team are fully trained to be excellent in the role and given the opportunity to develop
Deal with any under-performance efficiently and, where relevant, provide additional support
Attraction
Support the development and lead the implementation of the medium and long-term strategy to build a strong pipeline of applicants for the graduate programme, both on and off campus, including early engagement activity (e.g. internships)
Ensure marketing activity is aligned with targets and organisational goals around diversity
Monitor and evaluate the performance the progress of Brand Ambassadors on campus and ensure training is effective; ensure success is tracked appropriately
Manage budget to ensure a good return on investment
Evaluate data to ensure attraction activity is targeting appropriate audiences and driving applications
Liaise with external stakeholders to build a highly visible brand on campus that is well-known and recognised, working towards annual improvement in the Times Top 100 Graduate Employers
Co-ordinate with the External Relations team on brand development and communications plan to potential applicants
Candidate Journey
Plan the strategy for a fair, consistent and positive candidate journey that is tailored to the individual
Build a system to track engagement with candidates and to manage communication throughout the candidate journey
Evaluate data and respond to feedback to improve systems and management of candidates
Person specification
Strong belief and enthusiasm for the Unlocked Graduates mission
Knowledge and understanding of the graduate recruitment cycle, understanding of the wider sector and potential competitors on campus
Experience of working with a wide range of stakeholders
Experience of delivering to targets
Ability to oversee a number of projects with a clear goal and manage multiple tasks
Evidence of putting innovative ideas into practice and experience of planning and organising events
A strategic mindset and ability to plan for both the medium and long term of an attraction strategy
Knowledge and experience of building a communications strategy and a candidate journey plan
Line management experience
Removing bias from the hiring process
Applications closed Mon 10th May 2021
Removing bias from the hiring process
- Your application will be anonymously reviewed by our hiring team to ensure fairness
- You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review
Applications closed Mon 10th May 2021