Head of Brand and Marketing

Role outline          

The Head of Marketing will develop and manage the Trussell Trust brand and associated marketing strategies to increase awareness, recognition and consideration of our cause, work and goals, among our target audiences. The role focuses on building public will to end the need for food banks, through the development and delivery of brand and digital strategies and campaigns.  

The role leads, manages and assists a team of marketing and digital experts and inputs to and aid implementation of (with other Heads in the Directorate) on the development and implementation of an audience focused and integrated communications plan. The marketing team provides marketing (including digital) assistance to colleagues across the organisation e.g. fundraising teams and holds responsibility for the development of our website (content). 

 

Responsibilities: 

  • Champion and embed an audience-centric organisational approach 

  • Develop and manage the Trussell Trust and food bank network brands, engaging people across the organisation and network to ensure, consistent use of the brand through all activity and channels 

  • Develop and deliver effective brand strategies and campaigns to increase awareness, recognition and consideration of our mission and goal (working with the wider PE team) 

  • Work with colleagues to develop and deliver an effective and integrated communications plan that aids the achievement of marketing and engagement goals (lead with Head of Strategic Communications, Head of Audience Insight & Engagement & Head of Supporter Retention & Development) 

  • Lead on development and maintenance of website content and digital marketing channels 

  • Lead the development and delivery of the Trussell Trust’s digital engagement strategy to build awareness of our work, increase our influence and aid audience acquisition 

  • Assist colleagues across the organisation (including food banks) to achieve their goals via the provision of effective marketing aid (internal agency approach) 

  • Provide leadership, direction, assist and line management to the Brand + Marketing team.  This will include regular 1:1s and annual reviews to ensure objectives and targets are met 

  • Develop, manage and report on brand and marketing metrics 

  • Work with colleagues to define the Trussell Trust supporter experience and ensure its implementation across all touch points 

  • Assist the implementation of the technical solution to achieve a 360 supporter view 

  • Ensure effective data capture and protocols across the marketing team 

  • Develop a culture of innovation, resourcefulness and best practice to make the best use of time and skills in the team. 

  • Promote team working across the team and with other teams across the Trussell Trust 

  • Any other reasonable duties as specified by your line manager or members of the executive team to assist the work of the Trust. 

Role posted - 2020-09-22T10:47:27Z 11:47am, 22nd Sep 2020 BST