About Us

At W&P we make food and beverage essentials that empower you to live your best life, today. The way we cook, eat and drink is changing faster than ever and we’re on a mission to create products that can keep up and carry you through your day.

About the Role

W&P is seeking a highly creative and self-motivated Marketing Associate to assist in developing and executing campaigns across all marketing channels. The Marketing Associate will be responsible for implementing W&P’s brand strategy and will contribute to concepting and ideating on new opportunities for brand storytelling. This is an exciting, hands-on opportunity for a hard-working, creative person, to work on developing marketing strategy and tactics at an innovative, design-forward brand. 

This is a full time role based in New York City and will report to W&P’s Director of Marketing.

Responsibilities

• Manage our social media calendar, inclusive of planning and posting daily content in line with the annual marketing calendar, engaging with our community and influencer partners, and replying to consumer questions and partnership inquiries

• Management of influencer and brand advocate relationships, including overseeing product gifting, content creation, UGC catalogue, and performance tracking

• Analytics reporting on social media performance and strategies for growing followers and engagement rate

• Build and test email campaigns, working with our in-house Design Team to develop creative assets

• Assist in styling and managing photo/video shoots with in-house Visual Media team to build marketing campaigns across social, email, websites, and paid advertising

• Optimize e-commerce website experience, maintaining current product assortment, messaging, imagery across B2C & B2B sites and executing creative updates for new marketing campaigns

• Assist brand partnership activations including evaluating inbound partnership requests, partnership outreach, and ideating ways to bring partnerships to life

• Assist PR and media initiatives including events attendance and trade show representation

• Execute small-scale marketing and administrative needs for the Marketing team

About You

• 2-3 years of professional experience in marketing and/or content development

• Excellent writing and copy-editing skills with great attention to detail and grasp of brand voice

• Strong creative eye and knowledge of how to identify and create on-brand assets and materials

• In-depth knowledge of social media platforms (Instagram, Facebook, Pinterest, LinkedIn, Twitter, YouTube, TikTok, etc.) with an ability to think creatively about how to leverage each platform for effective storytelling moments

• Experience working cross-functionally with other teams (design, photo, web) to build marketing campaigns

• Effective problem-solver, well-versed in conversing with tact, grace and empathy when managing relationships with customers and brand partners

• Awareness of channel specificity and able to move from the creative side of marketing to analytical thinking

• Exceptionally organized and process driven

• Interest in the food, beverage and wellness industries with a pulse on emerging trends 

• Eagerness to learn and grow across all marketing disciplines

*This role will begin working remotely and move onsite when our office reopens.