We are seeking an experienced Paid Media Executive to join the Digital Content & Engagement workstream to plan, implement, monitor and improve paid advertising campaigns across our digital channels such as paid social media, PPC, display, and other websites, to help increase engagement and income.

This is a key role in the team, and you will be instrumental in helping to grow our brand, reach new supporters, and ensure that people in the Armed Forces community know where to go when they need help.

In this role you will help us come up with innovative new ways to achieve these goals, boosting exposure on existing channels such as Facebook, Instagram, and Google ads, while also helping us explore new opportunities such as TikTok and whatever other platforms we may discover.

Bringing an analytical, data-driven mindset to the role, you will support the Digital Content & Engagement Manager in the development and implementation of our paid media strategy. Working closely with the Marketing & Brand, PR, Volunteering, Fundraising and Services you will take the lead on researching the most effective channels and approaches to reach our target audience.

You will bring expertise in tools such as Google Analytics and social media platform reporting, which will feed into existing marketing and communications reports and help the Digital Content & Engagement team develop a complete picture of engagement with its services.

Day-to-day, you will apply excellent copywriting skills and create engaging visual content, as well as oversee the effective moderation of comments on activity.

About the team

As part of the SSAFA team you’ll be warmly welcomed into an inclusive, supportive, and friendly workplace. As a charity, we work hard to provide high quality services to the people we help, but also work hard to look after the people who make that possible.

The Senior Paid Media Executive will be joining the Digital and Innovation team, which is part of SSAFA’s Marketing department. We’re a small, dedicated and friendly team who support one another to deliver the best outcomes for the charity.

Although you’ll be taking the lead on our paid activity, you won’t be expected to work alone or figure it all out yourself. You will be fully supported by your line manager, team mates, and department head to discover the best way to help SSAFA achieve its digital goals.   

You will also have access to a wide range of development opportunities, whether that’s learning new skills, such as website management or email strategy from your colleagues, taking online courses via LinkedIn Learning, or undertaking sponsored training programmes. You will be encouraged and supported to develop your skills in the way that works best for you.

About you

As this is a senior role, experience working directly on paid campaigns is required. This includes planning and executing paid digital paid campaigns (search, social and display) and assessing keywords and ad groups to optimise performance. You will  be able to advise on the best practices when using digital platforms for paid social, paid search and display advertisements to increase awareness and engagement.

You will also have a good understanding of which platforms drive the best engagement and response amongst different target audiences, and will be comfortable creating engaging content for a range of specific audiences.

Alongside expertise in paid media management, you will also bring other skills such as project management, stakeholder engagement, analytical thinking, problem solving, and creativity to the role.

It is very important important to have a positive, curious attitude with a willingness try new things. This has the potential to be a diverse role, and we’d actively encourage and support you to make it your own.

You may already be working in a similar role or looking for the next step with a change in industry, or eager to undertake impactiful work within a charitable organisation.

 We would also welcome applications from those currently working in junior paid media executive roles, or social media managers with paid experience, looking to take the next step in their career.

SSAFA is an employer that values the diversity of its workforce and welcomes applications from all sections of the community.

No agencies please. Any unsolicited submissions from agencies will be accepted as a candidate's direct application, and no fees will be payable.

For further information

Download the full job description here.

Click here to view the benefits SSAFA has to offer.

If you have any queries or would like to speak to someone about this role, please get in touch with Eleanor Bruce on Eleanor.bruce@ssafa.org.uk for an informal discussion.

How to apply

Click on 'Start your application now'.

To apply, visit SSAFA's website

Closing date: Midnight on 11th July 2022. (Please note that the vacancy may close early if we receive a high volume of applications)

There will be a one stage interview process, and you will be asked to do an aptitude test and prepare a presentation, followed by a set of questions in the interview.