(Please note that this is a part-time role. We are looking for a candidate who can work 22.5 or 30 hours per week - 0.6 or 0.8 FTE - over 3 or 4 days, respectively.)

This is a new role at Working Families, which will lead on expanding and engaging with our audiences as the charity’s influence grows. The Marketing Manager - Products and Services will be responsible for promoting and generating new leads for the charity’s employer-facing training, consultancy, bespoke and off-the-shelf guides and policies, and membership scheme. In addition, they will help expand the reach of the charity’s Legal Advice Service, which aims to reach one in ten UK parents and carers by 2024. 

This role is managed by the Head of Marketing and Communications and sits within the Marketing and Communications team. 

Key Responsibilities

Responsibilities specific to the role 

• Create and project-manage strategic, multi-platform marketing plans for Working Families’ products and services 

• Develop engaging, targeted e-mail marketing campaigns, including the use of A/B testing and automation 

• Work with the Digital Communications and Media Manager to maximise the charity’s reach on social media 

• Conduct market research to gather data on the charity’s target audiences, and use this data to inform marketing strategy 

• Expand the charity’s existing audience by proactively contacting, developing relationships with, and partnering with trade bodies, community organisations, and other entities 

• Run regular cross-team marketing meetings and maintain an up-to-date marketing calendar for the charity  

• Create marketing plans to support existing partnership agreements 

• Serve as the charity’s point-person on lead-generating webinars 

Within Working Families  

• Help with other projects from time to time   

• Help to ensure Working Families is positioned as the leading voice on families, work, and work life balance  

Other  

• Comply with, and fully participate in, all Working Families policies and processes  

• Represent Working Families externally  

• Support and participate in fundraising activities for Working Families  

• Contribute to the wider Working Families team, undertaking any other reasonable duties as directed 

Person Specification

Essential   

• At least 4 years’ experience in a B2B marketing role, working across multiple teams and platforms 

• Demonstrable experience of conducting market research, including surveys, focus groups, and/or other listening exercises. 

• The ability to work proactively and independently, driving projects forward with minimal direction. 

• Excellent written and verbal communication skills, including the ability to effectively communicate with and engage decision-makers.  

• The ability to manage reactive and planned work.   

• Great team skills and a preference for working collaboratively  

• Commitment to Working Families objectives and values (Collaborative, Practical, Inclusive, Driven)   

Desirable  

• Experience of working with CRM databases 

• Experience working in the charity sector  

• Experience project-managing digital events / coordinating webinars