The Email Marketing Executive will support the Digital Marketing Manager to deliver multi-channel campaigns for Sport Relief 2020 through our new marketing automation platform (channels include primarily email but also SMS, social ads, website personalisation). This person will own the curation and delivery of these campaigns.
Working closely with the Digital Marketing Manager and business stakeholders across multiple teams (community, schools and donors) to identify and support their communication needs
Create journey maps for our target segments for the campaign
Manage the email/automated program calendar
Briefing our creative teams to produce engaging content for our emails, ensuring all emails are created on-brand and in-line with best practice
Setting up automated email campaigns
Reporting and optimisation of all activity based on set KPI’s
Ensuring we are always learning about our audiences with A/B testing
Owning the email approval process
Being the organisational super-user of our marketing automation platform, Emarsys (training will be provided)
This person will need to feel comfortable using data and understanding how to brief, create and utilise data sets in order to create targeted automated campaigns.