Email Marketing Executive (November 2019 - April 2020)
Comic Relief
- Closing: 12:00pm, 30th Oct 2019 GMT
Perks and benefits
Flexible working hours
Work from home option
Life Insurance
Wellness programs
Employee Assistance Programme
Enhanced maternity and paternity leave
Paid emergency leave
Sabbatical Opportunities
Professional development
Mentoring/coaching
Paid volunteer days
Payroll giving
Salary sacrifice
Team social events
Extracurricular clubs
Cycle to work scheme
Free fruit
Candidate happiness
8.53 (8166)
8.53 (8166)
Job Description
The Email Marketing Executive will support the Digital Marketing Manager to deliver multi-channel campaigns for Sport Relief 2020 through our new marketing automation platform (channels include primarily email but also SMS, social ads, website personalisation). This person will own the curation and delivery of these campaigns.
Key responsibilities:
Creating, curating, and delivering effective and engaging email, SMS and other CRM channel campaigns to our segmented audiences
Working closely with the Digital Marketing Manager and business stakeholders across multiple teams (community, schools and donors) to identify and support their communication needs
Create journey maps for our target segments for the campaign
Manage the email/automated program calendar
Briefing our creative teams to produce engaging content for our emails, ensuring all emails are created on-brand and in-line with best practice
Setting up automated email campaigns
Reporting and optimisation of all activity based on set KPI’s
Ensuring we are always learning about our audiences with A/B testing
Owning the email approval process
Being the organisational super-user of our marketing automation platform, Emarsys (training will be provided)
This person will need to feel comfortable using data and understanding how to brief, create and utilise data sets in order to create targeted automated campaigns.
Essential Education and Competencies:
Previous experience in an email marketing role in a matrix style organisation
Proven track record of the creation and delivery of successful CRM marketing campaigns
A strong understanding of optimisation, user experience, A/B and multivariate testing and reporting, data segmentation
Excellent attention to detail.
Experience with marketing automation
An understanding of data management and email segmentation strategies
Excellent stakeholder management and relationships building skills – you’ll need to be able to hit the ground running
Removing bias from the hiring process
Applications closed Wed 30th Oct 2019
Removing bias from the hiring process
- Your application will be anonymously reviewed by our hiring team to ensure fairness
- You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review
Applications closed Wed 30th Oct 2019