About the IMEU Policy Project:

IMEU Policy Project works to educate elected officials, policy-makers, and voters, and advocate in Congress and the Executive Branch for US policies that advance Palestinian rights and freedom. We operate from anti-racist principles and strongly reject all forms of bigotry and hatred. We work with movements and candidates who are aligned with our values.

IMEU Policy Project is a 501(c)(4) organization affiliated with the Institute for Middle East Understanding (IMEU). IMEU was founded in 2005 by a group of concerned Americans who want to foster an increased understanding among Americans about Palestine and the Palestinians.

Position Overview:

The Institute for Middle East Understanding (IMEU) is seeking a strategic and experienced Digital Director to lead digital campaigning for its Policy Project. The Digital Director will design and execute digital programs that mobilize public support and apply grassroots pressure on elected officials to advance Palestinian rights. The ideal candidate will have experience building voter profiles, running text-based persuasion campaigns, and using digital tools to influence congressional voting behavior and elect aligned candidates to office. This role focuses on email and SMS-based campaigns, supporter mobilization, and data-driven advocacy infrastructure.

Strategic Digital Campaign Development

• Design and implement digital advocacy strategies aligned with the Policy Project’s legislative and electoral goals.

• Translate policy demands and electoral priorities into compelling, action-driven digital campaigns.

• Integrate digital tactics to pressure elected officials and support the election of congressional candidates aligned with Palestinian rights.

Email and SMS Campaigns for Mobilization and Persuasion

• Manage the organization’s email program to drive education, engagement, and direct advocacy actions.

• Develop and execute peer-to-peer and broadcast text messaging campaigns aimed at persuasion, GOTV, and pressure targeting.

• Craft segmented messaging that reaches voters, constituents, and activists with high-impact, relevant calls-to-action.

• Lead message testing and experimentation in SMS/email to improve outreach and mobilization effectiveness.

Voter Profiling, Data Strategy, and List Growth

• Build and analyze detailed voter and supporter profiles to inform targeting, segmentation, and personalization.

• Oversee list-building and acquisition strategies to grow a diverse, engaged national base of over 1 million supporters.

• Manage CRM systems (e.g., Action Network, EveryAction, or Salesforce), ensuring clean data, effective targeting, and strong deliverability.

• Coordinate with policy and organizing teams to match voter data with strategic congressional districts and legislative priorities.

Digital Infrastructure and Innovation

• Build scalable digital infrastructure to support distributed organizing and rapid-response campaigns.

• Identify and deploy new tools and platforms for voter targeting, digital organizing, and congressional outreach.

• Track and report on digital performance using analytics dashboards to drive continuous improvement and campaign agility.

• 7+ years of experience in digital campaigning, with at least 3 years in a leadership or director-level role.

• Direct experience with congressional issue advocacy and digital electoral campaigns.

• Proven ability to design and execute SMS-based persuasion and mobilization campaigns.

• Experience building voter or supporter profiles using voter files, analytics platforms, or digital targeting tools.

• Demonstrated success using email and SMS tools to move congressional voting behavior and mobilize grassroots pressure.

• Familiarity with CRMs and advocacy platforms (e.g., Action Network, EveryAction, Scale to Win, or similar).

• Strategic thinker and digital tactician with fluency in using technology to shift political outcomes.

• Strong writing and message development skills, especially for rapid-response and action-driven outreach.

• Data-literate and analytical; able to use testing, segmentation, and targeting to refine digital strategy.

• Skilled in campaign planning, cross-functional collaboration, and managing multiple moving parts.

• Deep alignment with IMEU’s mission and values, including a commitment to justice and Palestinian human rights.

• Adaptable, proactive, and energized by work in fast-paced and high-stakes advocacy environments.