This role is a vital part of our team, helping us to achieve impact through leading our digital content, growing our online reach, leading our event series and building our campaigns. You’ll have the opportunity to contribute to the overall direction and day-to-day functioning of the organisation, and we can promise a concerted focus on your own learning and professional development. 

We are a fast-moving, small organisation, looking for someone who is inquisitive and creative, with enthusiasm, commitment and a willingness to give things a go — rather than necessarily someone with significant prior experience across every part of the role.

Objectives of post:

• Managing our social media channels, website and newsletters on a day-to-day basis

• Overseeing our blog, sourcing and editing guest contributions, and drafting blogs

• Producing website content and contributing to ongoing improvements to our website

• Carrying out simple design work, including creating graphics, gifs and video content for social media

• Leading on copyediting and implementing the charity’s brand and style guidelines, ensuring all digital outputs align with brand identity and organisational tone 

• Supporting with the planning and delivery of a programme of events (mainly online), including liaising with and briefing speakers, promoting the events and managing invitee lists 

• Supporting the Head of External Affairs with monitoring and measuring the impact of our digital content with key audiences, and suggesting innovations and new ways to increase our digital impact 

• Liaising with external suppliers, e.g. designers, digital agencies and printers

• Building relationships with external organisations and developing sharable digital content to increase the impact and reach of our work

• Assisting with other communications tasks as required and contributing to the wider work of the Institute

• Contributing to the operational success of the Institute by assisting the Chief Executive and Head of External Affairs with administrative and organisational duties as necessary, including through supporting the work and professional development of junior team members.
  

Essential characteristics:

• Experience of working professionally in a communications role. 

• Excellent written and verbal communication skills, including the ability to tell a clear story and to tailor content for different audiences.

• Proven ability to use digital communication tools and channels to inform and persuade, including social media sites and Wordpress.

• Experience of analysing digital communication channels to track performance and highlight areas for improvement.

• Experience of organising events (particularly online) and an understanding of how to use polls and other tactics to engage people.

• Experience of working with people in difficult circumstances, showing empathy and sensitivity.

• A willingness to share your ideas, step out of your comfort zone to try new things, and ask for help when needed.

• Hard-working and committed, taking direct ownership of work and seeing things through

• Organised and able to manage a busy to-do list.

• Demonstrable interest in mental health and other key issues on which the Institute works.
  

Desirable characteristics:

• Experience of using design platforms such as Lucidpress, Canva and Camtasia (or similar) to develop graphics, gifs and animations.

• Experience of managing an email marketing platform such as Mailchimp (or similar).

• Experience of using digital communications in a campaigning capacity, either professionally or personally.