We are looking for a talented media professional to play a central role in increasing the organisation’s media impact, securing high profile coverage and strengthening our relationships with key journalists. The successful candidate will be a self-starter who can take the lead in drafting press releases, articles, messaging and other media materials; and who has the ability to identify and act upon opportunities to secure coverage by responding to external developments. We are also looking for someone who shares the values of the organisation, and who is passionate about our work to break the link between financial difficulty and mental health problems.
Objectives of post:
Develop press releases and other content to secure media coverage among key outlets for our research, campaigns and other projects
Develop and deliver media strategies to engage with print and broadcast media, trade publications, and relevant new media outlets (e.g. podcasts)
Lead our proactive media activities responding to relevant external developments
Develop and maintain relationships with influential media contacts
Work with and empower our Research Community members to share their experiences in the media and in other contexts.
Develop and lead strategy to increase our profile as commentators in external media outlets
Write Op Eds, blogs and other types of content to promote and disseminate our work
Proactively seek opportunities for organisational spokespeople to engage with media, and support them in doing so
Produce key messaging, Q&As and briefings to support members of the team in engaging with the media
Manage, update and expand our media contact database
Monitor media coverage and evaluate impact of PR activity
Take part in out of hours media rota from time to time
Assist with other communications tasks as required and contribute to the wider work of the Institute
Contribute to the operational success of the Institute by assisting the Chief Executive and Head of External Affairs with administrative and organisational duties as necessary, including through supporting the work and professional development of junior team members
Experience of working in a press office role, journalism or a related field
Proven ability to generate impactful media coverage across different types of media
A track record of developing and managing relationships with journalists
A strong understanding of the UK media and experience of engaging with it
The ability to identify and act upon proactive opportunities to secure media impact for our work
The capacity to translate complex information and ideas into compelling media content
Excellent written and verbal communication skills, including the ability to write Op Ed pieces, messaging and other related content
Experience of briefing senior colleagues on media appearances
Experience of working with people in difficult circumstances, showing empathy and sensitivity
A self-starter, capable of taking the initiative
A willingness to step out of your comfort zone and to try new things
Hard working and committed, taking direct ownership of work and seeing things through
Organised and able to manage a busy to-do list
Demonstrable interest in mental health and other key issues on which the Institute works.
We operate a flexible working culture. Within reason, and upon agreement from management, employees are free to distribute their working hours across the week as they see fit and to work from home. The Money and Mental Health team has been working remotely since March 2020. Hybrid working combining home and office working is likely to be implemented from July 2021 in line with government guidelines and the Charity’s new flexible working policy currently being developed. We would be happy to update you with our thoughts on this matter at interview stage.
We are an equal opportunities employer and Mindful Employer, and welcome applications from all, including those with lived experience of mental health problems and other under-represented groups. Job shares will be considered, and we are happy to discuss any reasonable adjustments individuals may require in the recruitment process or once in post.