Role outline         

The Senior Audience Mobilisation Manager will instigating mutually engaged relationships with our target audiences in the general public.  The Senior Audience Mobilisation Manager will develop and execute a plan to reach our audiences through traditional and social media channels, offering the opportunity to play an active part in the work of the Trust through volunteering, campaigning and/or taking part in events (guided by the interests and motivations of the audience). As a context for mobilisation work, this role will engage audiences in our Changing Minds vision and pathways, equipping them to advocate on our behalf.  The Senior Audience Mobilisation Manager will work closely with colleagues across the Public Engagement Directorate and with the Head of Local Mobilisation (Operations Directorate) to build a movement of people willing to take action to end the need for food banks in the UK.

Principal Accountabilities

●      Adopt and champion an audience-focused organisational approach

●      Lead the audience mobilisation team to produce compelling user-focussed, action-oriented content for online and offline consumption which brings our vision to target audiences in the general public and makes a lasting impact on our objectives 

●      Lead and aid the audience mobilisation team to develop and implement an appropriate (based on audience insight) mix of mobilisation activity - campaigns, volunteering opportunities, events

●      Work in partnership with Head of Local Mobilisation to develop and implement effective mobilisation strategies and campaigns to convert awareness, acknowledge and consideration to action

●      Work with the Policy Team to translate policy asks and campaigning propositions into mobilisation activity (live campaigning calls to action)

●      Lead and manage the Events Manager to develop and use a range of events to engage target audiences

●      Lead and manage the Volunteer Engagement Manager and work with the Head of Volunteering (Operations Directorate) to develop and use a range of volunteering opportunities to engage

●      Work with the Head of Supporter Retention & Development to plan supporter journeys for audiences engaged via mobilisation activity

●      Assist brand development through all mobilisation activity

●      Input to the development and delivery of an effective and integrated marcomms plan 

●      Provide leadership, direction, assist and line management to the mobilisation team. This will include regular 1:1s and annual reviews to ensure objectives and targets are met

●      Achieve/surpass income targets

●      Develop, manage and report on mobilisation metrics

●      Support the implementation of the technical solution to achieve a 360 supporter view

●      Ensure effective data capture and share protocols across communications team

●      Develop a culture of innovation, resourcefulness and best practice to make the best use of time and skills in the team.

●      Promote collaborative working across the team and with other teams across the Trussell Trust

●      Any other reasonable duties as specified by your line manager or members of the executive team to support the work of the Trust.