Manager, Retention Marketing & Analytics

Very Great

  • Closing: 10:32am, 7th Feb 2022 EST

Job Description

About Us

Wild One is a lifestyle brand that makes beautifully designed, functional pet essentials for our best friends. We create a wide variety of innovative products that will make your morning walks, subway commutes, and park visits easier and more enjoyable for both human and hound. Wild One launched in September 2018. Since then, we’ve run a pop-up shop in the heart of Nolita, been dubbed the “Everlane and Outdoor Voices of pet accessories”, partnered with key retailers such as Need Supply, Bloomingdales and more. 

About the Role

Wild One is seeking an experienced Manager of Retention Marketing & Analytics to join our growing digital team. You will be responsible for owning the end-to-end customer lifecycle program and developing our customer retention strategy and roadmap to help maximize growth for Wild One’s Direct-to-Consumer business. You will bring demonstrated knowledge in customer retention best practices and a deep understanding of consumer behavior. Our ideal candidate will bring an entrepreneurial and tactical mindset to this role, embracing experimentation and new innovations, while executing and amplifying Wild One’s retention programs on the daily.

This role reports into our Director of Digital Marketing and can be fully remote (US based), or work out of our NYC co-working spaces.  

Responsibilities

  • Lead our CRM strategy and take the reins on implementing high-impact initiatives across the customer lifecycle that accelerate active database growth and revenue generation. Establish channel and program KPIs and set goals to meet overall channel revenue and performance targets

  • Design and test new loyalty and membership programming and curate unique opportunities for loyalty members on an ongoing basis

  • Partner with internal and external Product, Data and Growth teams to identify data gaps and new opportunities for data collection, upgrade and optimize our CRM reporting framework, launch impactful longitudinal experiments, and measure CRM initiatives' impact on retention and LTV

  • Execute ongoing data analysis to identify customer trends, behaviors and opportunities and develop actionable insights to inform strategic initiatives and program development

  • Coordinate flawless and timely execution of Email + SMS campaigns from start to finish and collaborate with the brand marketing team on creative briefs, asset development and approvals, customer segmentation, template design, QA, and deployment

  • Manage & develop new and existing methods for collecting and monitoring customer feedback and satisfaction — work with brand and CX teams to build and administer customer surveys and analyze results

  • Lead website personalization efforts using strategic customer segmentation

  • Analyze email and SMS channel performance and customer segment data. Lead our A/B testing strategy to uncover insights and make recommendations for campaign & flow optimization

  • Partner with internal and external data teams to upgrade and optimize our CRM reporting framework, launch impactful longitudinal experiments, and measure CRM initiatives' impact on retention and LTV

  • Support site-wide seasonal and promotional events and leverage our toolkit of evergreen promotions to incentivize and reward customers for repeat purchasing

About You

  • Deeply understands the customer journey (ideally within the ecommerce vertical) and how to develop experiences that influence buying behaviors

  • Highly analytical and knows how to translate data into actionable insights -- well-versed in retention data science and comfortable analyzing and interpreting relevant data sets

  • A creative problem solver who can think outside the box when developing ways to improve customer retention -- loves researching and testing new methodologies

  • Thrives in a fast-paced start-up environment and is motivated to exceed business goals and grow in their role

  • Has a knack for planning and project management -- ability to oversee the various cross-functional processes involved in planning, managing, and optimizing ongoing customer retention channels and tactics

  • Ability to clearly and effectively communicate and collaborate with cross-functional teams and external business partners

  • Values learning and hands-on experiences -- not afraid to try new things, run experiments, own both strategy development and execution, and participate across other areas of the business to help drive growth

Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Applications closed Mon 7th Feb 2022

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Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Start your de-biased application