Role outline and purpose

The Assistant Director of Income Generation is responsible for driving income and engagement across our fundraising portfolio, including Individual Giving, Legacy, Community, Corporate, Trusts and Major Donors.  Ensuring we build and develop a breadth of strong relationships with supporters, and deliver a calendar of impactful appeals, fundraising activities and compelling propositions that maximise income and life time value.  The Assistant Director will work closely with the Director of Income and Engagement and the Assistant Director of Audience Engagement to ensure we deliver income targets and maximise opportunities to deepen understanding and commitment, ensuring decision making is driven by insight and analysis.

This role is part of the Together with Trussell programme, the goal of which is to build stronger connections with our supporters, partners and donors in order to increase funding, campaigning, and other forms of support for our work.  As a member of an enabling programme, this role is focused on the successful delivery of the Together with Trussell programme outcomes, which underpin and enable the outcomes of our 5 external programmes – together contributing to the fulfilment of our long term vision of a UK without the need for food banks.

Role responsibilities

·       Lead the team to deliver our income generation strategy, meeting income targets based on long term financial forecasts, by driving growth and retention across existing supporters through outstanding stewardship and innovative products and activities that uplift and convert support, as well as proactively developing new opportunities, compelling propositions and relationships.

·       Ensure that income reporting is accurate, timely, and accessible, and that teams are equipped with and utilising supporter data and insight to drive decision making.

·       Maximise the opportunities for integration across our fundraising and mobilisation activity by working closely with the Assistant Director of Audience Engagement, and driving engagement and collaboration across teams.

·       Develop and nurture stakeholder relationships across the organisation to support and champion fundraising.

Person Specification

Technical skills and minimum knowledge:

·       Expert fundraising experience, and ability to develop and deliver successful income generation strategies and implementation plans

·       Track record of managing large complex projects and budgets, achieving income targets and tracking and communicating performance

·       Ability to lead large multi-disciplinary teams, driving high performance and energised teams in a values driven culture and a confident decision maker

·       Ability to establish credibility quickly with a range of stakeholders, with the influencing and clear communication skills to compellingly advocate to partners, staff and wider stakeholders

·       Experience of working with a CRM, and using supporter segmentation to develop and deliver long term plans

·       Clear, demonstrable understanding of fundraising best practice, including current data protection regulations and ethical codes

Behaviours and competencies:

·       Exemplify Trussell values and demonstrate a commitment to inclusive behaviour and leadership

·       Ability to galvanise, challenge and inspire a large team

·       Comfortable working in a fast-paced, high-performing and highly relational organisation, combining problem solving with collaborative interpersonal skills

·       A confident communicator and presenter, diplomatic, effective at building rapport, influencing and driving collaboration

Key Stakeholders

·       Director of Income and Engagement

·       Income Generation teams

·       Assistant Director of Audience Engagement

·       Partner organisations and supporters

·       Agencies