Applications are open to join our Communications team as a CRM Executive with experience using Zoho.

The CRM Executive plays a key role, through the use of Zoho, in delivering effective communications at the Institute for Government. 

Working within the communications and marketing team, and closely with the IfG events team, this role is responsible for day-to-day CRM execution, primarily through Zoho, and supporting wider audience engagement through timely and accurate email campaigns.

Using Zoho, the postholder will also maintain clean data records, help to deploy segmentation and tagging strategies and assist with basic analytics and reporting.

This is a hands-on, junior-to-mid-level role suited to someone detail-oriented and curious, with an interest in communications, digital tools and how to use data to engage target audiences.

Your key responsibilities will include:

• Build, test and send email campaigns using Zoho CRM (e.g. newsletters, targeted mailings, research releases).

• Apply formatting, list selection, tagging, and unsubscribe/preference handling.

• Ensure communications are aligned with house style and GDPR requirements and e-marking regulations.

• Liaise with teams across the IfG (e.g. Publications, Events, Partnerships) to support their email communications needs.

• Maintain contact records in Zoho: de-duplicate, clean data, manage imports and tagging.

• Apply pre-defined segments or audience logic to campaigns (e.g. by interest area or professional background).

• Assist in implementing automated workflows wherever possible (e.g. triggered campaigns, journeys) designed by external specialists or senior staff.

• Apply UTM tags, link tracking and campaign codes to outbound communications.

• Assist with user tracking setup using Google Analytics 4 and tagging tools (e.g. Google Tag Manager), under the direction of the Head of Digital Content and external specialists.

• Support embedding of tagging or audience flags across digital assets (e.g. email templates, forms).

• Monitor and report on email performance using Zoho’s analytics and shared dashboards (open rates, click-throughs, unsubscribes).

For full details, including a person specification, please read the job application pack available on our website.