RCNi is the established publishing house of the RCN, working as a limited company to deliver our aim to inspire, inform and engage nurses, nursing associates and health care assistants through compelling relevant content.

We offer a range of digital products including RCNi Plus, RCNi Learning and RCNi Portfolio tool, and host a wide range of virtual and face to face events to help develop careers and enhance practice, including Nursing Live and RCNi Nursing Careers and Jobs Fairs.

We seek a Marketing Communications Manager to join our expanding Product Management and Marketing team

The Marketing Communications Manager will be accountable for the development and supervision of all internal and external marketing communications strategies for the company – focused on raising profile and promoting the brand of the organisation. The post holder will oversee the development of goals, strategies, and implementation plans to execute comprehensive marketing communication campaigns.

Role outline:

·       Be accountable for management of the RCNi brand and sub brands across the RCNi portfolio for B2C and B2B markets

·       Develop and execute a results-driven, multi-platform marketing communications strategy and plan in line with corporate and brand direction

·       Acting upon segment trends, needs and pain points to inform development of campaigns that appeal to the target audience

·       Manage marketing communications budget, working with product management, sales, marketing & 3rd parties. 

·       Working with Product, Sales & Marketing Teams, create and manage production of all marketing materials and collateral in line with brand direction

·       Create compelling marcomms content and copy in line with RCNi tone and brand i.e. social media posts, landing pages, blogs, newsletters

·       Devise & implement online marketing activities including social media, SEO/SEM, demand generation, lead generation, etc.

·       Report effectiveness of various B2C & B2B campaigns and course corrections as required

·       Lead the planning and implementation of PR initiatives related to the brand e.g. press releases, white papers, case studies, events etc

·       Keep up to date with competitor activity to inform RCNi campaigns and plans

·       Effective collaboration with RCN media & communications directorate

RCNi supports the work-life balance of our staff through our SMART Working policy outlining our approach to agile and flexible working