B Lab

B Lab is a non-profit network transforming the global economy to benefit all people, communities, and the planet. B Lab creates standards, policies, and tools for business, and we certify companies — known as B Corps — who are leading the way. We mobilize the global B Corp community of over 6,000 businesses in 87 countries towards collective action to address society’s most critical challenges and we collaborate with governments, academia, coalitions, and other institutions to drive economic systems change. By using business as a force for good, our collective vision is to create an inclusive, equitable, and regenerative economy. 

B Lab Europe

B Lab Europe was established in 2013 and since the B Corp movement was established in Europe, it has gained remarkable traction with over 1,600 certified B Corps in the European Union and over 20,000 European users of the B Impact Assessment. The European movement is underpinned by a network of different entities – certified B Corps, country partner representatives, and the team of B Lab Europe, which coordinates the strategy, processes, and many of the activities of its European country partners

Overview

B Lab Europe is looking for a Head of Communications & Community Impact to join our team. The Head of Communications & Community Impact role will be responsible for effectively strengthening and amplifying the narrative of the B Corp Movement across the region, as well as coordinating marketing and community efforts across B Lab’s European Network. This plays a vital role in B Lab Europe’s long-term success, responsible for growing and leveraging awareness of B Lab and the B Corp brand across Europe, developing strategies to engage the B Corp community, and harnessing the impact of the movement to advocate for change among policymakers, investors and other business leaders.

We are looking for an experienced professional in communications and community building who is also an empathetic team leader. This role is suitable for someone comfortable liaising with key stakeholders and managing a highly skilled team to lead our work across a wide range of initiatives.

Core Responsibilities 

This role is responsible for overseeing the Department of Communications & Community Impact, which currently includes five other people. The responsibilities include: 

Strategic Leadership & Expertise (45%): 

• Continue to build a consistent, ambitious, compelling narrative for B Lab and the B Corp movement in Europe and the systems change it seeks to create through its work and with partners, in line with the global narrative of B Corp and its mission. 

• Oversee and monitor the execution of an integrated marketing and community engagement strategy for B Lab Europe around all its activities, working seamlessly with other departments on shared objectives – ranging from community building in new markets to business development to advocacy efforts across Europe. 

• Coordinate and guide local partners’ strategies around communication, community, and advocacy acknowledging cultural nuances and variations based on the development of the movement in different countries. 

• Help coordinate and amplify B Lab Europe’s advocacy efforts across channels and amongst the B Corp community.

• Promote collaboration across teams and departments to co-create community engagement strategies that support B Corps as ambassadors for the movement and equip companies with resources to continuously improve their impact (including the transition towards the implementation of new standards for B Corp Certification)

• Support and help facilitate the adoption of community engagement tools and resources, helping catalyze collaboration and collective action around key issues. 

• Promote data-driven insights, ensuring processes are in place to incorporate data and measurement tools to both inform strategic decisions as well as externally communicate the impact of the B Corp movement

Team Management & Operations (35%): 

• Champion interdependence across the network. This role works closely with the other departments within B Lab Europe, European country partners, as well as global partners across the network. 

• Responsible for managing, empowering, and mentoring a high-performing team dedicated to different areas and workstreams. This includes the distribution and prioritization of workloads and ensuring the effective operations of their department. The overall responsibility of the team members’ development and well-being sits with the department head.

• Actively participate in B Lab Europe’s Senior Leadership Team and support B Lab Europe’s Executive Director with key communications. 

• Responsible for managing departmental budgets and working with the team and other departments to identify the key objectives and KPIs for the year. 

Narrative & Reputation Management (20%):

• Hold overall accountability for all B Lab Europe communications and marketing output developed by the team, including campaigns, external and internal stakeholder communications, social media, newsletters, website(s), brand and project-led communications. 

• Responsible for the execution and implementation of a reputation management strategy aimed at strengthening the movement proactively and reactively across Europe. This person needs to have strong expertise in crisis management processes 

• Manage press and PR needs, including creating and curating pitches, press releases, and thought leadership articles and managing European-level media relations, inbound and outbound, proactive and reactive.

• Act as an ambassador for the movement, taking on speaking engagements (events, interviews, op-eds, etc)

Preferred Qualifications, Skills & Knowledge

• Management experience with a passion for co-creation and mentorship within a dynamic team structure

• Accomplished communicator with stakeholder management expertise and a track record of engaging diverse groups including PR and media, senior business leaders, industry and business associations, and politicians and policymakers. Having an existing network of media contacts is preferred.  

• Exceptional written, communication, and presentation skills, with a strong preference for bilingual/multilingual speakers 

• Ability to analyze data, draw insights, and effectively communicate information according to organizational objectives

• Experience in creating impact through community and developing community activation strategy, demonstrating success with a movement-building or a purpose-driven organization, campaign, or project 

• Familiarity with these (or comparable) platforms: Salesforce, Pardot, Google Suite - including Google Analytics, Slack, Trello, Miro, Zoom, and community engagement platforms. 

• Basic knowledge of WordPress, HTML, and CSS 

• Passion about the role that business can play in creating a future that benefits all people and the planet; this is a mission and there is no clear path to achieve this!

• Is familiar with/ engaged in and feels aligned with the values of the B Corp movement

• Has a creative approach to finding solutions to new challenges – there is rarely a script for this work and this is a new role too; a can-do attitude is critical

• Strong team player who is collaborative by nature – we are a small, passionate, committed group that champions interdependence and interacts with colleagues across the globe with a variety of levels of responsibility. 

• Self-motivated and structured worker – able to keep a framework around the key initiatives and communication with colleagues across the global B Corp movement

• Comfortable in a dynamic start-up, fast-paced, complex environment, working with remote teams in an international environment 

• Fluent written and spoken English essential with additional languages a bonus.

Start Date

As soon as possible

Working Arrangements

Hybrid - both working from the office in Amsterdam and working from home is allowed

Reports To

Executive Director of Europe

Recruitment Policy

We have made it a priority to hire from, a diverse pool of candidates - as we believe that a range of lived experiences, voices, and perspectives directly contributes to the success of our team. An equitable and inclusive work environment and a diverse, empowered team are key to achieving our mission. That’s why we have chosen BeApplied as our recruitment tool as it is designed to try and remove as much bias as possible from our hiring process.

• Instead of using your CV [alone], we are asking candidates to answer questions to test the skills needed for the role. No cover letter is required.

• The answers are then anonymized, chunked, randomized, and reviewed by team members.

• The platform also asks some demographic questions before you start your application. We only see summary statistics to help us check if our candidate pool is balanced and if everyone has an equal chance to get hired irrespective of their background. If you prefer, you can easily opt out of answering these questions.

• Once we have anonymously reviewed your answers, you will be contacted via email within 2 weeks with either an invitation to an interview or an email explaining why you did not receive an invite to an interview based on our review.

We understand that candidates come from a variety of backgrounds and may have differing levels of access to resources and support networks.

To democratize the application process, we acknowledge and accept the use of Artificial Intelligence (AI) tools by candidates when preparing their application responses. We believe that AI tools can offer support and resources, particularly to those who may not have access to extensive personal or professional networks. This approach aligns with our commitment to equity, providing all candidates with an opportunity to showcase their skills and potential in a more balanced and fair manner.

However, we encourage candidates to use these tools responsibly and ethically, ensuring that the final submission is reflective of their own thoughts, experiences, and capabilities. Our assessment process is designed to evaluate the unique qualities and skills of each individual, and we value authenticity and honesty in the responses we receive.

Whether you are successful for this role or not, we will store your application and data in our system for a max period of one year from the application date in case another role becomes available that you are suitable for. If you have any questions or concerns about us storing your data and/or the period of time, please contact us at jobs@bcorporation.eu and we will answer to you within 30 days.