The British Academy – the UK’s national body for the humanities and social sciences - is seeking a Digital, Marketing and Brand Assistant to join the Communications and Marketing Directorate, providing key support in delivering a range of promotional activities on digital channels and print, to ensure an excellent website user experience and provide opportunities to showcase the Academy’s work in an engaging and accessible way.

You can find out more about the British Academy here, including our Equality, Diversity, and Inclusion Statement.

ROLE PURPOSE / OVERVIEW

The Digital, Marketing and Brand Assistant works closely with other members of the Digital, Marketing and Brand team (currently six people) as well as other colleagues from all across the Academy. The Communications and Marketing Directorate is responsible for raising the profile of the Academy among a wide range of audiences. The Directorate is organised into four small teams but is a collaborative and integrated team working closely together on all aspects of our work. The four teams are; Digital, Brand and Marketing; Events; News and Stakeholder Engagement; and Publications.

Supported by team members, the role‐holder will assist with the day‐to‐day running of the Digital Team and will commission, create and promote content for all Academy channels including the website, social media and newsletters. You will support the ongoing development of the British Academy’s website, building new pages and reviewing and editing old ones. You will also contribute to the development and implementation of projects such as event marketing campaigns, promotional campaigns for large policy reports, brand projects and digital content production (eg video, audio and blog posts).

This role is a great opportunity for gaining experience in a wide range of areas within a supportive and creative team. You will also get the chance to interact with some of the leading thinkers in the humanities and social sciences. This role is for you if you’re passionate about the humanities and social sciences and are a proactive individual keen to develop your skills in marketing and digital skills.

OFFICE LOCATION - 10-11 Carlton House Terrace, St James Park, London, SW1Y 5AH

KEY RESPONSIBILITIES

Website content creation

• Support the publication of email marketing campaigns, working with teams from across the Academy to build, deliver and report on regular email newsletters.

• Build pages for the British Academy website including funding opportunities, research programmes, prizes and medals and general information, with oversight from the Digital Producers.

• Maintain standards of quality across the website, proactively identifying and resolving or escalating issues and suggesting improvements.

• Support colleagues in using the website content management system, reviewing and approving updates made by colleagues across the Academy, dealing with problems in a timely manner and escalating to senior staff when appropriate. There is a development opportunity of delivering training workshops for colleagues.

• Support the commissioning and editing of articles on a wide range of topics from British Academy Fellows, funded researchers and staff members.

Audio-visual content creation

• Support the development of ideas for content, feeding into the planning process.

• Support the production of British Academy podcasts by recording, transcribing and editing audio as needed.

• Support the production of British Academy video content.

Marketing

• Implement marketing campaigns to promote the Academy’s work through paid social posts, tailoring targeted promotion to different audience demographics, with oversight from Digital Producers and the Marketing & Brand Manager.

• Create regular reports using tools such as Facebook Insights, AgoraPulse reports and Google Analytics and Google Data Studio.

Brand

• Act as a brand ambassador, explaining the brand, visual identity and style guide to colleagues across the Academy.

• Adhere to the British Academy style guide and maintain editorial standards across all digital content.

• Research and source engaging and impactful images for Academy projects, ensuring images adhere to guidelines and copyright licenses

KEY STAKEHOLDERS

Internal

• Communications & Marketing Directorate, Policy Directorate, Development Directorate.

External

• Sometimes event partners, external suppliers such as design agency, video production agency, photographers etc.

ROLE REQUIREMENTS

WORKING RELATIONSHIPS

Works and communicates effectively

• Is sensitive to different working styles and views, adapting where appropriate.

• Is willing and able to compromise and negotiate, including to resolve possible conflicts.

• Handles difficult situations with sensitivity & respect.

• Communicates effectively with staff across departments.

• Promotes a positive impression of the Academy both internally and externally.

KNOWLEDGE AND SKILLS

Demonstrates and develops appropriate knowledge and skills.

• Professional experience of writing and editing content for online audience.

• Professional experience of managing digital marketing campaigns.

• Basic understanding of the principles of online user experience.

• Excellent attention to detail and editorial skills.

• Interest in the subjects represented by the Academy.

• Familiarity with Facebook advertising and / or Google Ads. 

• Familiarity with audio and / or video editing software. 

• Professional experience commissioning and editing content for online audiences.

• Experience using content management systems (i.e. Drupal, Wagtail, WordPress etc.)

• Experience working in the academic or cultural sector.

PROACTIVITY AND PLANNING

Manages time and resources effectively in order to achieve own and organisational objectives

• Prioritises tasks to meet deadlines.

• Displays resilience in coping with workload.

• Keeps relevant colleagues informed and seeks input.

• Evaluates and manages risks effectively.

• Takes ownership of tasks, including delegating effectively where appropriate.

• Monitors progress effectively and adapts plans where possible.

 PROBLEM SOLVING AND DECISION MAKING

Ensures good decisions are made through a rational and methodical approach.

• Consideration of equality and diversity when decision-making.

• Identifies problems and opportunities and acts on them.

• Has a pro-active, can do, attitude, taking personal responsibility for correcting problems or resolving issues.

• Ability to analyse and solve problems, knowing when and how to escalate.

• Focuses on solutions and manages pressure.

• Anticipates obstacles and thinks ahead.

• Copes with the unexpected.

• Takes a flexible approach to their work, happy to take on different responsibilities in the interests of the Academy.

OTHER REQUIREMENTS

• Flexibility to work out of hours at events and occasionally at short notice, as required.

BRITISH ACADEMY WORKPLACE VALUES

The Academy’s workplace values and supporting text are set out below. We share these core values with each other. They guide how we work together and with others. We demonstrate them through our behaviours.

COLLABORATION- We consistently work together to a common purpose, supporting each other, communicating openly and sharing knowledge. We are flexible and adaptable, receiving feedback constructively

CREATIVITY - We bring imagination and curiosity to our work, valuing learning, diverse thinking, and innovation. We are open-minded, receptive, and responsive, taking account of alternative perspectives

EMPATHY-We are understanding, sensitive, compassionate, and considerate, mindful of our own wellbeing alongside that of others

EXCELLENCE - We always do our best, without striving to be perfect, applying our expertise and experience to develop and grow

INTEGRITY - We are open and honest with each other, accepting personal responsibility and demonstrating loyalty. We are reliable and dependable, having belief that we will be transparent and clear

RESILIENCE - We are confident, bold, and tenacious, knowing when to listen as well as when to speak up. We respond positively to challenges and overcome problems

RESPECT - We are inclusive in our regard for each other, showing courtesy and appreciation. We treat people fairly and equally, welcoming everyone’s contribution and difference

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