About Into Film 

Into Film is the UK’s leading charity for film in education and the community. We provide screen industry careers information and advice, support young filmmakers, and bring the power of moving image storytelling into classroom teaching. 

We also run the annual Into Film Festival which enables more than 400,000 pupils to visit the cinema for free, and the Into Film Awards - the UK’s leading showcase for young filmmaking talent.  

The core Into Film programme is free for UK state schools, colleges and other youth settings, thanks to support from the BFI, awarding National Lottery good cause funding, and through other key funders including Cinema First and Northern Ireland Screen. 

Our vision – Film enriches the life of every child and young person. 

Our mission – To inspire and support young people to learn, and to realise their creative, cultural and career aspirations, through film and the moving image.  

Into Film operates a hybrid working policy with offices in London, Cardiff, Belfast, Edinburgh and Salford. We are open to flexible working and offer staff a health plan.  

Role Summary 

The Marketing Coordinator will lead marketing activity to reach and grow a teaching and youth audience for the Into Film programme. The Marketing Coordinator will manage the Marketing Officer’s work, ensuring that it is planned and delivered effectively to successfully promote our offer to educators. 

Main Responsibilities:  

• Support the Head of Marketing and Communications to develop and implement the Into Film marketing strategy to grow our audiences and deliver against KPIs. 

• Lead Into Film marketing campaigns - planning, copywriting and coordinating across paid, organic and earned media, taking responsibility to meet Into Film’s KPIs across the Into Film offer. 

• Support the Marketing Officer on email communications using our email service provider (Salesforce Marketing Cloud) by writing and building emails when required. 

• Manage cross-platform paid digital activity, including Pay Per Click (PPC) and Search Engine Optimisation (SEO), ensuring that it is tracked, evaluated, and delivers an excellent ROI. 

• Work with the Press and Editorial Manager to integrate PR and editorial activity with marketing plans to ensure a seamless journey is created for all paid, owned and earned activity. 

• Support the creation of content for the Into Film website, as part of Into Film campaigns to meet the needs of our audiences. 

• Support the Head of Marketing and Communications, to ensure that brand and style guidelines are updated, and that the organisation is trained and using our brand correctly. 

• Implement, monitor and develop Into Film automated e-communications journeys through Salesforce Marketing Cloud to enhance marketing and user experiences for our audiences. 

• Lead on evaluation of marketing campaigns, working with the Marketing Officer, including continually optimising conversion journeys across the Into Film offer. 

• Generate communications activity that illustrates our impact across the education and film sector, including advocacy of our vision and mission. 

• Ensure lead generation, acquisition, and ongoing management of Into Film contacts is GDPR compliant. 

• Manage the budget for Into Film marketing activity and tools. 

  General Responsibilities:  

• Commitment to quality internally and in all dealings with the public, members, teachers, children and young people, partners, funders, supporters etc. 

• Contribute to long term planning to ensure growth in line with demand and resources 

• Contribute to the regular monitoring and evaluation of the Into Film’s work 

• Commitment to equality of opportunity in line with Into Film’s Equal Opportunities Policy  

• Any other reasonable duties assigned by Into Film 

  Person Specification: 

Minimum Requirements: 

• Experience of managing cross-channel marketing and communications campaigns. 

• An excellent working knowledge of digital marketing including paid, owned and earned media. 

• Experience of managing marketing and communications agencies and/or freelancers, including briefing, budget setting, monitoring and reporting. 

• Experience of managing budgets. 

• An excellent understanding of data analysis and how data can be used to measure the success of marketing and communications activity, through analytics tools such as Google Analytics and CRM. 

• Experience of using an Email Service Provider (particularly Salesforce Marketing Cloud) to build and send emails to segmented audiences from our CRM database. 

• Knowledge of customer journey development and how to automate communications using Salesforce Marketing Cloud that motivate and reward user actions. 

• Excellent working knowledge of CRM systems (particularly Salesforce) to build campaigns, user journeys and segmentation. 

• Working knowledge of PPC and SEO to maximise our offer to our audiences. 

• Experience of creating content (written and moving image) for an educator, public sector or arts audience. 

• Experience of managing staff workload, ensuring deadlines are met and delivery performance is monitored. 

  Desirable: 

• A good understanding of the education market and how teachers can use film (and the arts more broadly) to meet their teaching and learning objectives. 

• Familiarity with the Microsoft Office suite 

• A love and knowledge of film 

All employees regularly working with children and member data are required to undertake and maintain enhanced DBS clearance (and/or Access NI check or Disclosure Scotland check, depending on working location), acquired at Into Film’s expense; employment is dependent upon this. 

Existing Into Film benefits:

• Annual Leave – 28 days (pro-rata), including 3 days to cover office closure between Christmas and New Year plus

• Pension – matched up to 5% of salary (Scottish Widows)

• Support for professional qualifications – money towards courses and/or study days, if relevant to role

• Interest-free non-essential study loans

• Interest-free bike/scooter/travelcard loan

• Career break – up to 4 weeks unpaid leave, after 2 years’ service (at your managers’ discretion)

• Employee Assistance Programme (EAP) – 24/7 confidential advice and guidance (more details on HAL, search for “EAP”)

• Flexible working – all applications considered, but any decision will be at the discretion of Into Film

• Enhanced parental leave

• Childcare vouchers

• Free eye test & contribution to glasses

• BenefitHub portal- all benefits to be accessed through a new online portal (https://intofilm.benefithub.com/#)

• Long service holiday award– after 3 years at Into Film, staff will get one extra days’ holiday for each additional year worked, with the total entitlement capped at 35 days, i.e. on your 4th anniversary at Into Film you will get an extra days leave; on your 5th anniversary, your entitlement will go up by another day to 30 days.

• Simplyhealth - health insurance