We are looking for an experienced digital media professional, with in depth experience planning, buying & optimizing digital media, to join our global team.

The role focuses on Daimler’s ‘Overseas’ Region – a diverse set of markets, including Russia, Middle East, South East Asia, Japan, South Korea, Latina, Turkey, Australasia & South Africa.  AMQ are tasked with driving digital transformation across the region & expanding Daimler’s 1-2-1 marketing activities to deliver improved marketing performance.  You will work as part of a global team of 35+ experts across strategy, digital, data & analytics, adtech & operations & network leadership. 

WHAT YOU’LL DO

·         Work with AMQ market digital specialists to deliver progressive improvement in Search, Social & Programmatic and the integration across digital c hannels

·         Be the ‘go to’ digital performance expert for Daimler Region Overseas clients – deliver performance reviews & updates on market acceleration plans

·         Ensure that digital performance activity managed by AMQ markets support Daimler’s priorities

·         Work with AMQ global specialists to land specific initiatives across markets – e.g. new ad tech, Search & Social best practices

·         Manage the delivery of the digital aspects of the AMQ market acceleration program across Region Overseas

·         Manage specific client priorities – e.g. on / offline lead measurement, innovation pilots, benchmarking, digital performance reporting

·         Facilitate specific digital initiatives - application of AI driven targeting, DCO, new tagging & tracking implementation

·         Collaborate with agency, client and AMQ / OMG partners on joint initiatives – e.g. the development of marketing performance dashboard & digital KPIs

·         Trouble-shooting with markets to address specific challenges & identify solutions

·         Proactively work with local market teams to help them optimize to digital performance KPIs

·         Support development of AMQ / Daimler’s centralized digital media activation

Reporting

·         The role reports into the Network lead for Region Overseas

·         Part of the AMQ ‘team within a team’ of 10, focused on Region Overseas

·         The team includes Network leadership and coordination, strategy & insights, DMP & data partnerships. Search and Social experts

·         You will primarily work into Daimler’s Region Overseas team – based in Stuttgart & Malaysia, with regular client contact and day to day engagement with AMQ experts & local AMQ digital specialists

·         You will collaborate with AMQ digital capability leads in Data, Digital Strategy, Search, Social, Programmatic, Ad Operations

·         You will be supported directly by a digital executive, focused on consistent market campaign implementation, reporting and embedding best practice processes

Measurement

·         Define & deliver digital objectives – part of AMQ’s acceleration plans across the region

·         Daimler evaluation feedback on service, specialist skills, expertise & solutions

·         AMQ 360 market feedback – contribution to developing their skills & capabilities

·         Improvement in digital performance results

·         Establish consistent application of digital KPIs & goal setting

ABOUT YOU

·         Experience in digital roles in a media agency

·         Thinking beyond just digital metrics. Translation of results into real life action is crucial

·         Strategic understanding of how digital performance media can best be leveraged to drive meaningful business outcomes for clients

·         Strong digital activation & operational experience & technical know how

·         Even though this a more strategic role, hands on experience in the planning, buying & optimisation of Search / Social media is preferred

·         Day to day experience working with programmatic media – how to plan / buy / measure / improve performance

·         Experience defining addressable audiences, working with DSPs & leveraging DMP platform

·         Ability to evaluate digital performance, define digital KPIs, set goals, reporting & define the requirements for tracking

·         Practical, working knowledge of ad operations, adserving, tagging & tracking

·         Experience working with ad verification tools & on-site analytics tools – eg. GA360 (Daimler’s Onsite analytics solution, also used for media attribution)

·         Experience working in a multi-market environment, developing & supporting specialists

·         Clear communication – ability to communicate processes, action plans, results to senior / junior clients and local market teams

·         Project management – the ability to galvanise a diverse team of digital specialists to achieve specific goals / tasks

·         Proactivity & anticipation to lead the agenda

We are currently working fully remotely but longer term do support flexible working. Please ask us if you have any questions about flexible working

As part of our commitment to Diversity, Inclusion and Belonging, we recognise that flexibility comes in a variety of forms. Talk to us about what flexibility you need.

At OMD we are all in! It’s a place for everyone! We are an agency that embraces uniqueness and champions your authentic self. We pledge to make equality our reality, continually taking actions to driving change. When our diverse energies, skills and experiences are harnessed, we believe we are unstoppable. We won’t rest on our laurels; this is a journey and we’re all in.

We are keen to encourage applicants from people from all walks of life and we want you to be at your best throughout the recruitment process, please discuss any specific adjustments with your Talent Acquisition team member or if you would prefer, please reach out to beyourbest@omnicommediagroup.com to just let us know (confidentially) how we can help you.