Marketing Analyst, Impact Investing

Experience level: Early-career (1-2 years post-Bachelor’s degree work experience or equivalent)
Location: New York City, NY

Compensation: $55,000 -$75,000

About BlueMark:

BlueMark is a leading provider of independent impact verification and intelligence in the impact and sustainable investing market. Our mission is to strengthen trust in impact and sustainable investing by delivering independent, incisive verification services, enabling the market to scale with integrity. We evaluate and verify how clients approach the impact in impact investing based on accepted industry standards. Our services are designed to meet the growing investor demand and market expectation for accountability to use of the impact label, especially as impact claims are more closely scrutinized by a range of stakeholders.

About the position:

This is a unique opportunity to join a fast-growing, early stage company in a dynamic, impactful industry. The Marketing Analyst will support the growth-focused functions of the Marketing team by coordinating the lead generating efforts. The Analyst will be primarily tasked with launching, tracking, and optimizing programs and campaigns across multiple channels to move prospects and customers down the funnel in close collaboration with our BD team. The Analyst will also support general Marketing functions across the team related to event planning and content development. The candidate must be a strategic thinker with strong analytical and technical skills and the ability to make recommendations based on data insights.The Marketing Analyst role will report to the Marketing Manager and will be instrumental in helping to grow a new and pioneering business.

The primary responsibilities for this role include:

• Manage various distribution channels (paid ads, targeted campaigns, social media, website, etc.) to generate demand and improve inbound requests

• Use a data driven approach to assess campaign success, develop track KPI metrics, and optimize future campaign tactics

• Assist with event planning for BlueMark webinars by coordinating with speakers, preparing materials, and developing content for marketing campaigns

• Manage logistics around BlueMark’s conference sponsorships and external-facing events

• Work cross-functionally with Data, R&D, and Sales teams around thought leadership and outreach efforts

• Manage calendar of speaking engagements and media interviews

• Provide coordination support for BlueMark leadership ahead of conferences, webinars, and speaking engagements

• Contribute to BlueMark’s marketing strategy by ensuring marketing campaigns are aligned with key business targets and audiences

Qualifications:

The ideal candidate is collaborative, process-minded, and driven to learn; is exceptionally well-organized with an eye for detail; communicates well; and is committed to advancing social and environmental outcomes. Every member of the team embodies our firm’s values: excellence, commitment, and openness.

• Bachelor’s degree

• 1-2 years of experience, preferably in a B2B Product Marketing Management or Marketing/Brand Strategy role

• Understanding of the impact or sustainability investing industry preferred

• Event coordination experience and/or experience supporting senior leadership in an administrative capacity

• Experience managing social media marketing campaigns

• Web design and/or email marketing experience preferred though not required

• Curious and energized by a deep understanding of what clients care about

• Aptitude for working in a small business environment

• Ability to manage multiple tasks with high attention to detail and organization

• High level of personal and professional integrity

• Strong written and verbal communication skills

• Entrepreneurial and collaborative disposition, with a bias towards action

• Demonstrated ability to exercise sound judgment and discretion

• Strong interpersonal and relationship-building skills

Hiring Process FAQs:

• What are some of the benefits and perks?

• We have a flexible Friday every other week!

• A professional development stipend is available for every employee to use towards improving their expertise and soft skills.

• We offer a wellness stipend to all employees so they can invest in activities that engender wellbeing.

• Beyond providing a work laptop, we have a “Work From Home” stipend available for employees to help make their home working space better.

• Retreats: We hold retreats every year where team members get together in a beautiful location to brainstorm and just have a fun time.

• We close the office for the last week of December so everyone can enjoy time with family and friends during the holiday season.

• As an analyst, you will be directly influencing the decisions of some of the largest institutions in the world. Since we are a small team, you will be in direct contact with institutional decision-makers who are trying to create large-scale social and environmental change through investments.

• What’s your policy on remote work?

• We embrace team members’ flexibility to work remotely. For cities that have more than 4 employees, the team to meets at least once a week in the office.

• What will the hiring process look like?

• Looking for a new job can be a daunting experience. Our approach is based in empathy and a desire for candidates to have a good experience. We want to give everyone an opportunity to display their strengths through their answers to our questions.

• Hiring Process: Our timeline from the application close date to decision typically takes ~5-6 weeks. Below are the steps week by week:

• Week 1-2 - Applications are blind-reviewed after the application close date: Our process is designed to remove bias by having your application answers randomly assigned to our team for review. Two team members score the responses based on a set of guidelines. The candidates with the highest average scores get invited to the interview round. We do not look at resumes and we do not know whose answers we are scoring. We embrace a diversity of working styles and backgrounds and believe that limiting applications to resumes fails to capture the full potential of an individual.

• Week 2-4 - Behavioral Interview - The first interview is a 45-minute structured interview with non-senior team members.

• Week 4-6 - Senior Management Interview: The candidates with the highest average scores from the first round interview are invited to a second structured interview with Senior Management.

  How would you describe your culture?

• Collaborative, inclusive, passionate, and fun. We encourage all team members to be their full selves at work. As a relatively small team, there are a lot of opportunities to have your voice heard. Our structure is relatively flat, and you are able to influence decisions, processes, and policies even as an analyst.

• What’s your commitment to DEI to life in culture and workplace?

• We have an internal DE&I working group that is committed to improving Tideline's practices, culture, and employee experience. Diversity, Equity, and Inclusion are core tenets of our culture and we place a heavy emphasis on constantly learning and improving our own understanding of what that means for our business. At BlueMark, we believe that compassion, equity, diversity, and inclusion are fundamental to our success. Our commitment to diversity, equity and inclusion manifests in three key ways:

The mission and vision of BlueMark

Our firm’s vision of shared, sustainable prosperity is inseparably rooted in the credo of a diverse, equitable, and inclusive world.

How we conduct ourselves as an employer

BlueMark is an equal opportunity employer, and we value the unique contributions of each of our team members. Through our hiring, mentoring, and managing, we encourage our team to bring their full selves and individuality to Tideline’s work.

How we use our influence

In our work with clients, we strive to be an enabling force in the equitable distribution of wealth, opportunities, and privileges within our society.