About Us

Very Great is a digitally-native consumer product platform and holding company, growing a family of real, crave-worthy brands for a new generation. Based in New York City, Very Great is powered by a technology-enabled growth infrastructure that spans supply chain, creative, marketing and sales, all designed to rapidly develop, launch and scale modern consumer product brands. The current family of brands includes W&P, Courant and Wild One, with future brand launches currently under development.

About the Role

Very Great is looking for a Growth Marketing Manager to join our Growth team and play a key role in marketing, e-commerce, and performance. This role will be extremely collaborative across internal teams, external vendors and agencies, playing a hands-on role in day to day performance marketing strategy and management. If you’ve worked in a comparable role at another DTC e-commerce brand or at a performance media agency with hands-on experience executing in digital marketing channels and love digging into data and results while managing to business goals, please apply! 

You will be responsible for ideation, execution, and analysis of performance marketing strategies and ensuring the brands’ performance is meeting goals, while in platform media execution (i.e. Facebook/Instagram Ads, Google Ads, and other core platforms) will be managed by agency partner(s). You will play a hands-on role in managing agency partners, owning weekly calls, feedback, recommendations, and testing strategies. For new channels and tests, you may play a more active role in execution along with ideation and analysis. 

This role reports to the VP of Growth and is based in NYC.

Responsibilities

• Lead day to day relationship with performance media agency, running weekly calls on behalf of brands and providing strategic feedback and recommendations along with facilitating requests from agency for creative, copy, and budget updates

• Guide and support agency in managing to goals and identifying specific KPIs that ladder up to company revenue goals in paid media channels

• Provide strategic analysis and recommendations for marketing channels and website to internal teams (i.e. creative, web) and external agency partners and vendors

• Own day to day management of key marketing vendors and partners on behalf of our brands

• Partner with your data peers to more deeply integrate data into marketing and decision making

• Collaborate with brand marketing team to provide data-driven feedback and strategic guidance on website and paid marketing content

• Work with teams to define, execute, and analyze marketing and website tests

• Participate in forecasting, budgeting, and goal-setting processes with brand, growth, and finance teams, taking ownership of marketing channel forecasting

• Proactively identify opportunities to diversify marketing mix and provide strategic and budget recommendations for new opportunities

About You

• 3-5 years experience in a performance, marketing, or heavily digital role at a DTC ecommerce brand or marketing agency

• Minimum 2+ years actively managing digital ad buying and serving tools including Facebook Ads Manager, Google Ads/Youtube, Pinterest Ads, TikTok Ads, Snapchat Ads, programmatic display

• Deeply analytical/data-driven mindset; extremely comfortable taking raw data and turning around analysis in excel, Google sheets, and in partnership with data analyst in Looker (business intelligence tool)

• Has worked with Google Analytics AND additional data tools (Looker preferred, or Tableau, Domo, Power BI or others)

• Experience working alongside CRM and website managers; CRM (email/SMS) experience highly preferred but not required

• Keeps up to date with industry news and trends, including updates to marketing platforms and algorithms

• Has strong opinions about the customer journey and uses that to guide channel planning, analysis/attribution, and recommendations

• Excellent time management and prioritization skills

• SEO experience (managing or advising) is preferred but not required

• Amazon or other marketplace/retailer experience a plus but not required

Total Rewards Package

The annual base salary range for this position is between $90,000 - $110,000

In addition we offer a comprehensive suite of benefits and perks including:

• 401(k) with company match

• Employee stock ownership plan (ESOP)

• Comprehensive health insurance (Medical, Dental & Vision)

• Hybrid working: remote-first with NYC-based office space

• Parental leave (16 weeks for primary caregiver) & flexible back-to-work planning

• Team outings & virtual events

• Sabbatical program

• Employee product discounts!

Very Great is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. 

Thanks for applying! We're excited to connect!