Director of Sales - Indie, International, Custom & Hospitality

Very Great

Employment Type Full time
Location Hybrid · United States (multiple locations) Connecticut · New Jersey · New York
Seniority Senior
  • Closing: 11:44am, 10th May 2024 EDT

Job Description

About Us

Very Great is a digitally-native consumer product platform and holding company, growing a family of real, crave-worthy brands for a new generation. Based in New York City, Very Great is powered by a technology-enabled growth infrastructure that spans supply chain, creative, marketing and sales, all designed to rapidly develop, launch and scale modern consumer product brands. The current family of brands includes W&P, Courant and Wild One.

About the Role 

The Very Great Sales Team seeks an experienced and highly motivated Director of Sales to lead the expansion strategy of its brands within Independent Retail, International (Distributors & International Direct), and Custom & Hospitality channels. The ideal candidate has experience in all three channels directly as well as via Distributors and Rep Groups. This role will work closely with retail partners and distribution partners to ensure sales and brand goals are achieved across each of our brands. This role will manage current and future Sales team members within the noted channels.

The ideal candidate possesses strong organizational and presentation skills, keen attention to detail, a passion for idea sharing and enjoys a highly collaborative, fast-paced environment. This role contributes to the success of the entire Very Great organization by strategically expanding our retail and distributor base, deepening existing relationships, and researching opportunities for brand expansion and diversification.

The position can work full-time remote, but must be located in the tri-state area and available during Eastern Time Zone hours. Very Great has an office space in NYC to work from if you’d prefer a hybrid experience. 

The Sales Director will report to the VP of Sales.


  • Create and execute an annual sales strategy and budget for each brand across a portfolio of nationwide retailers, distributors, and rep groups

  • Special focus on developing a strategy to expand the Very Great brand presence in Grocery and Pet Independents whether it be direct or in partnership with Reps/Distributors

  • Work closely with the Planning team to provide a monthly demand forecast to ensure inventory is being purchased to support the sales growth

  • Partner with key retailers and distributors to support their purchasing plans, share new products, and develop omni-channel marketing strategies

  • Manage the business profitably and continually assess project value relative to workload contribution. Negotiate terms and conditions to remain competitive and protect company profitability

  • Collaborate with brands on new opportunities, product development, and launch partnerships on a regular basis

  • Work closely with internal design, operations and logistics teams to ensure everyone is aware of important launch timelines and no opportunity is missed

  • Manage a team of sales professionals and support them to meet and exceed their sales objectives

  • Attend select partner meetings and trade shows representing product collections from W&P, Courant and Wild One brands

About You

  • Bachelor’s Degree and minimum of 10 years of Sales leadership and team management experience in the consumer product industry

  • Extensive experience with account ownership, negotiation, brand management and portfolio development across Indie, International, and Custom & Hospitality channels

  • Strong organizational skills, flexible attitude, attention to detail, aptitude for working with many people and ability to manage a rapidly changing environment

  • Self-starter, professional, positive attitude and highly collaborative

  • Passionate about the consumer product industry

  • Natural collaborator who can effectively build, nurture, and maintain strong relationships internally and externally

  • Experienced manager who enjoys mentoring and coaching talent at various career levels

  • Excellent verbal and written communication skills and adept with Microsoft Suite

  • Passionate about the Very Great Mission: helping bring more thoughtfully designed products to unmet consumer needs

Total Rewards Package

The annual base salary range for this position is between $115,000 - $130,000. In addition to the annual base salary, there will also be a bonus component to the compensation package.

We offer a comprehensive suite of benefits and perks including:

  • 401(k) with company match

  • Employee stock ownership plan (ESOP)

  • Comprehensive health insurance (Medical, Dental & Vision)

  • Hybrid working with a NYC-based office space

  • Parental leave (16 weeks for primary caregiver) & flexible back-to-work planning

  • Team outings & virtual events

  • Sabbatical program

  • Employee product discounts!

Very Great is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. 

Thanks for applying! We're excited to connect!

Removing bias from the hiring process

Applications closed Fri 10th May 2024


Removing bias from the hiring process

  • Your application will be anonymously reviewed by our hiring team to ensure fairness
  • You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review

Applications closed Fri 10th May 2024