Role purpose

Support the activities of the Marketing and Communications (MarComms) department and wider organisation by offering expertise in relation to digital marketing methods and reporting. 

Oversee the reporting needs of the MarComms department and drive continuous improvements to data-gathering methods.  

Develop and deliver activities that utilise digital marketing methods and tools to achieve the goals of the department and the wider organisation. 

Key responsibilities

• Provide consistent and frequent reporting (campaign, programme, monthly, annual) for use by the MarComms department and wider organisation. 

• Provide analysis and recommendations using reporting to aid operational decision making.  

• Ensure Google Analytics for the organisation’s website is optimised in terms of setup and reporting. 

• Support partner stakeholders with reporting needs as required. 

• Develop, maintain and improve Google Ad campaigns. 

• Support keyword research and analysis. 

• Conduct regular website audits to support SEO. 

• Develop and schedule relevant and engaging content for the organisation’s social media channels that resonates with the organisation’s various audiences. 

• Develop and schedule content for the organisation’s social media channels that amplifies keys messages and supports new business and retention activities.  

• Ensure the organisation interacts and engages with external stakeholders through its social media channels.  

• Be aware of and advise on changes to social media platforms that could affect the activities of the MarComms department or the effectiveness of campaigns. 

• Maintain, develop and provide regular guidance for staff on social media usage in relation to the organisation’s aims. 

• Contribute and advise on updates to the organisation’s social media strategy and/or plans.