Turn2us is a national charity tackling poverty and the structural causes of financial insecurity. We work with co-producers and partners to provide people in financial crisis with the means and agency to get back on their feet, build resilience, move forward with their lives and thrive.

As an equal opportunities employer, we are committed to equity, inclusion and diversity and the value people from different backgrounds bring to a team. If, like us, you believe everyone has the right to have enough to live on, and you are ambitious about eradicating poverty, join us and build your career with a charity dedicated to ensuring dignity and equity for all.

Turn2us is seeking a dynamic and detail-oriented Senior Brand and Communications Officer to lead the project management of our brand review and support communications activities for Turn2us. The successful candidate will play a key role in refining and enhancing our brand identity to help us reach those most affected by financial insecurity.

We are looking for someone who can confidently co-ordinate our brand review project, working closely with the Head of Brand and Communications and the Campaigns and Communications Manager to balance the needs and views of both external and internal stakeholders. Alongside the co-ordination of the brand review project, you’ll support the day-to-day activities of the brand and communications team, e.g. writing messaging, creating visuals. 

We offer flexible working patterns, both in terms of hours and remote working. Please note that all employees are required to work from the office a minimum of 4 days a month.

Some roles may be required to be in the office more often than others and this will be agreed with the hiring manager upon starting at Turn2us.

Please note that all job offers are subject to 2 – 3 satisfactory references and a disclosure satisfactory to Turn2us from the Disclosure & Barring Service (DBS).

Job Description

Job Title: Senior Brand & Communications Officer

Department: Brand & Communications Team, Income & External Affairs Directorate

Reports to: Campaigns & Communications Manager

Location: Hybrid: Turn2us London Hub (Farringdon) and homeworking.

Type of role: Full-time, 1 year fixed-term contract

Purpose of the role:

We are seeking a dynamic and detail-oriented Senior Brand and Communications Officer to co-ordinate our brand review project and support communications activities for Turn2us. The successful candidate will play a key role in refining and enhancing our brand identity to help us reach those most affected by financial insecurity.

Key Responsibilities & Accountabilities:

• To support the delivery of a brand review, and the implementation of resulting recommendations, working closely with the Campaigns and Communications Manager and Head of Brand and Communications.

• To help manage the brand and deliver engagement activities e.g. marketing campaigns.

• To provide general communications support as required.

• To stay up to date with the latest brand marketing trends, introducing new ideas and supporting the charity to test, learn and improve engagement.

Duties:

1. Brand review 

• Support the brand review project, in close collaboration with the Head of Brand and Communications, including planning, coordinating, and managing timelines, resources, and stakeholders.

• Consult with key stakeholders (internal and external) to ensure the brand review generates meaningful insights and actions. This could be in the form of interviews, workshops etc.

• Develop communications to key stakeholders throughout the project, ensuring they are kept up to date and that any feedback processes are clearly communicated.

• If required, collaborate with external agencies, designers, and internal teams to implement any resulting changes to the brand e.g. to the brand guidelines.

• Develop tools and resources to support staff and volunteers to utilise the new brand effectively.

2. Brand monitoring and positioning

• Use brand monitoring software to understand audience awareness of Turn2us, implementing learnings and communicating recommendations to relevant stakeholders.

• Work alongside the Insights and Innovation team to design and conduct research necessary to ensure our brand building activity engages the right audiences through the right channels. 

• Work alongside colleagues to review and refine foundational brand elements including key messaging, tone of voice and the style guide.

• Identifying opportunities for improved brand positioning and impact measurement.

3. Brand guardianship and asset development

• Take responsibility for the application of our brand – in some instances directly e.g. organising physical branding of publications, creating marketing materials and other assets; in others indirectly e.g. providing feedback and sign-off on brand application by other teams.  

• Ensuring the brand is used consistently across all communications, and that new staff and agency partners are properly inducted into the brand.

• Edit and proofread communications to ensure they align with the brand voice and message.

• Support internal stakeholders to shape and deliver their campaigns and activity, ensuring they effectively represent the brand.

• Ensure branding is visible where tools are available on partner websites.

4. Content library

• Oversee the ongoing development of our content library, to ensure we have the photographic, video, copy, templates and design tools and assets we need for effective engagement of our audiences. 

These are the normal duties, which the Charity requires from the position. However, it is necessary for all staff to be flexible, and all employees will be required from time to time to perform other duties as may be required by the Charity for the efficient running of the charity. This Job Description is non-contractual. It will be reviewed from time to time and may be subject to change.

At Turn2us, we are committed to protecting personnel, children, adults, and service users from any harm arising from each other, themselves, our activities, or organisational failings whilst in contact with us. The post holder will be required to follow the safeguarding policy and will be responsible for integrating safeguarding into all aspects of their work.

The post holder will be expected to ensure that their work complies with contractual terms and conditions, the Charity’s policies and procedures and key legislation, such as data protection and charity law.

Person Specification

Experience:

• Strong experience in project management, ideally with experience managing multi-stakeholder branding or communications projects.

• Experience of working in marketing/communications to raise the profile of an organisation or issue.

• Experience of content creation for social media.

• Experience of developing marketing materials.

Skills:                                          

• Exceptional organisational skills.

• IT literate, including the ability to use databases.

• Excellent written and verbal communication skills in English, with strong attention to detail and excellent proof-reading skills.

• Ability to communicate and translate complex messages into memorable and engaging ones.

• Ability to think creatively about how we can reach and engage diverse audiences.

• Strong design skills (Canva essential, InDesign desirable).

• Strong ability to build relationships and influence at all levels.

• Excellent time management skills.

Knowledge:                     

• Familiarity with brand development processes, visual identity, and messaging strategies.

• Knowledge of marketing software e.g. social media management tools, brand tracking tools.

• Good understanding of GDPR, opt-in permissions and preferences, including informed consent and safeguarding best practice.

Personal Attributes:

• Flexibility of approach and ability to work in a team.

• Interest in Brand and Communications.

• Highly motivated with an ability to work proactively on own initiative.

• Commitment to Turn2us’s values.

• Commitment to diversity and the inclusion.

• Willingness and ability to travel around the UK on an occasional basis.

Turn2us is fully committed to equity, diversity and inclusion in our sector. We want this to be reflected in the diversity of the people who work for us and we are interested in applications from people from varied backgrounds.

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