The British Academy – the UK’s national body for the humanities and social sciences – is seeking a Marketing Officer to join our Digital, Brand and Marketing department, to work with the Marketing and Brand Manager to execute an exciting new marketing strategy for the Academy’s outputs.

ROLE PURPOSE / OVERVIEW

The Marketing Officer will work closely with the Marketing and Brand Manager to develop and execute a refreshed marketing strategy for the Academy’s outputs, which will utilise a range of marketing channels including paid social media, email marketing and cross-promotional activities with other organisations. They will have the opportunity to work on major marketing campaigns for the British Academy Book Prize, the annual Summer Showcase and our new event programme, due to launch in Autumn 2024.

The Digital, Brand and Marketing team is also updating the Academy’s digital outputs, including developing new digital assets and messaging for key digital channels. As well as working on the marketing strategy, the role-holder will act as a brand guardian for the Academy, advising colleagues on best practice for design and brand, and upholding the refreshed editorial and digital standards across the Academy’s digital channels.

This role sits within the Communications Directorate, comprising Press and PR, Events, Publishing, and Digital, Brand and Marketing. The Digital, Brand and Marketing team is responsible for delivering a range of content across the Academy’s digital channels, to ensure an excellent user experience and provide opportunities to showcase the Academy’s work in engaging and accessible ways. The role-holder will have opportunities to work with colleagues across the Directorate, as well as across the wider Academy, and must be an effective communicator with experience of working with a range of stakeholders.

OFFICE LOCATION - 10-11 Carlton House Terrace, St James Park, London, SW1Y 5AH

KEY RESPONSIBILITIES

Deliver marketing campaigns for the Academy’s outputs

• Develop and execute marketing campaigns for the Academy’s outputs, with a particular focus on our public, academic and lecture programmes

• Advise colleagues about marketing and promotion, working collaboratively to resolve challenges and negotiate competing priorities

• Produce paid social ads, email newsletter promotion and organise cross-promotional activities across different organisations

 Act as brand guardian

• Uphold editorial and digital standards across the Academy’s digital channels, proactively identifying issues and suggesting improvements

• Provide informed guidance on tone, content, schedules and target audiences

• Advise colleagues on brand and design and ensuring that brand guidelines are adhered to across all design outputs including publications, posters, presentations and video content 

 Provide expert advice

• Able to interpret data from standard analytic tools and use this to report on the performance of marketing campaigns

• Provide digital marketing support for other departments and proactively resolve issues

 Support the work of the Digital, Brand and Marketing team  

• Task-manage the Digital, Marketing and Brand Assistants as needed

• Keep an eye on trends in digital media and feed ideas for development of these channels into the team

• Manage relationships with external suppliers, including digital marketing agencies and design studios

KEY STAKEHOLDERS

Internal

• Events department

• News and Public Affairs department

External

• Marketing agency

• Brand and design agency

• Content suppliers e.g. photographers

ROLE REQUIREMENTS

QUALIFICATIONS

• Educated to bachelor’s degree level, qualified by experience, or equivalent

WORKING RELATIONSHIPS

An effective communicator who treats all colleagues fairly and equally, with openness, empathy and respect:

• Strong communication skills

• Excellent interpersonal skills, able to negotiate with both internal and external stakeholders to find practical resolutions to challenges

KNOWLEDGE AND SKILLS

Demonstrates and develops appropriate knowledge and skills.

• Write and edit content for online audiences to a professional standard

• Develop and execute high-quality marketing campaigns professionally

• Use a CRM to support digital marketing campaigns confidently

• Able to take an analytical approach to online audience data e.g. Google Analytics, in-channel insights, AgoraPulse

• A strong interest in the subjects represented by the Academy

• Highly skilled using the Adobe Creative Suite, including Photoshop, Premiere Pro and Audition; equally comfortable editing audio, video and graphics

PROACTIVITY AND PLANNING

Manages time and resources effectively in order to achieve own and organisational objectives

• Highly organised, with the ability to effectively prioritise, delegate or escalate tasks where necessary

• An exceptional work ethic and can-do attitude

• Excellent attention to detail

• Strong communication and organisational skills

• Excellent editorial skills.

PROBLEM SOLVING AND DECISION MAKING

Ensures good decisions are made through a rational and methodical approach

• Creative problem solver and confident decision maker, able to work effectively with multiple teams across an organisation

OTHER REQUIREMENTS

• Right to work in the UK

• Demonstrates a commitment to equality and diversity

• Flexibility to work out of hours at events and occasionally at short notice, as required

BRITISH ACADEMY WORKPLACE VALUES

The Academy’s workplace values and supporting text are set out below. We share these core values with each other. They guide how we work together and with others. We demonstrate them through our behaviours.

COLLABORATION- We consistently work together to a common purpose, supporting each other, communicating openly and sharing knowledge. We are flexible and adaptable, receiving feedback constructively

CREATIVITY - We bring imagination and curiosity to our work, valuing learning, diverse thinking, and innovation. We are open-minded, receptive, and responsive, taking account of alternative perspectives

EMPATHY-We are understanding, sensitive, compassionate, and considerate, mindful of our own wellbeing alongside that of others

EXCELLENCE - We always do our best, without striving to be perfect, applying our expertise and experience to develop and grow

INTEGRITY - We are open and honest with each other, accepting personal responsibility and demonstrating loyalty. We are reliable and dependable, having belief that we will be transparent and clear

RESILIENCE - We are confident, bold, and tenacious, knowing when to listen as well as when to speak up. We respond positively to challenges and overcome problems

RESPECT - We are inclusive in our regard for each other, showing courtesy and appreciation. We treat people fairly and equally, welcoming everyone’s contribution and difference

APPLICATION PROCESS

We have a two-step approach to hiring, beginning with submitting an application through the Applied platform. This will be followed by a panel interview, which may incorporate a task component.

Please note that you may be asked to reference any literature that you may refer to, as applications that are highly plagiarised and not your own work. e.g. ChatGPT, will be declined.

Interviews for this role are currently scheduled for week commencing 11 December 2023 but this may be subject to change.