Job Description - Membership and Marketing Manager

Salary: £38,000 per annum 

Contract: Permanent 

Reports to: Head of Membership, Marketing and Engagement

Hours: Full time (40 hours per week including one hour lunch break each day) 

Start date: Approx 3 March 2025 (or earlier if available)

Location: Home-based (travel costs paid for meetings) 

Annual leave: 27 days FTE per annum plus Bank holidays (22 days FTE per annum whilst the 4 day week is in place) 

Please note that at Waterwise we work a Four Day Week, under voluntary agreements which all staff members sign. This means that you will be contracted and paid as full-time but you will sign a voluntary agreement stating that you commit to employing efficiency tools both individual and team-wide to deliver and be paid for 5 days work within four normal 9 to 5 days - the office is closed on Fridays. Training will be provided and you will be expected to continue to refresh your training and to keep up use of the efficiency tools. Annual leave is also pro rata’d. More information on a Four Day Week can be found here. We can answer any questions you may have about this at interview.

Waterwise 

Waterwise is the leading independent voice in the UK for using water wisely, for the benefit of people and the planet. Our vision is that water is used wisely every day, everywhere, by everyone. We are the UK’s conscience on water efficiency, on behalf of people and the planet, and are experts in water efficiency policy, regulation, research, behaviour and campaigns. Waterwise is a people-led organisation which prioritises the wellbeing of its staff.

Water scarcity is an urgent issue right here, right now, right across the UK - consistent record-breaking high temperatures and low rainfall, and recurring drought, show how climate change and population growth are already putting our water resources under severe pressure, and this challenge is growing. Water efficiency has to be a big part of the solution, and we support and challenge governments, industry, customers and others to be innovative and ambitious on water efficiency. Our work includes campaigns, events, media, policy and regulatory influencing, research projects, stakeholder engagement and services such as Waterwise Training and the Waterwise  Checkmark. We are funded by supporters across and beyond the UK water sector. Our Waterwise Strategic Direction to 2030, published in August 2022, tells you a bit more about us. Our UK Water Efficiency Strategy to 2030 tells you a bit more about our ambition.

We will also shortly be publishing our Impact Plan, rooted in driving behavioural change across organisations and individuals - setting out how we will do more of what we’re good at whilst increasing our customer-facing activities, and saving even more water by working closely with partners, communities and businesses. Developing a new membership proposition to reach and engage new audiences is a key aspect of our Impact Plan.

At Waterwise we put staff wellbeing first, and our staff surveys show that our team knows, feels and appreciates this. Our values are 

People: We will prioritise staff wellbeing, be an inclusive, kind and positive team. 

Purpose: We will deliver independent and ambitious leadership to drive social and  political change on water efficiency 

Pioneer: We will be forward-thinking and visionary in our approach, being brave and  innovative in challenging the status quo 

Passion: We will campaign to protect water and the planet and work to keep our own  environmental impact as low as possible 

We are always looking for bright, committed people with a diverse set of skills and  experience to help achieve our vision that water is used wisely every day, everywhere, by  everyone. We are a lively, happy, friendly team, and we can’t wait to read your application! 

At Waterwise, we’re committed to driving equity and preventing discrimination at work and in the work we do. Please see more on this below. We are also working to reduce Waterwise’s own carbon and environmental footprint. 

Membership and Marketing Manager Role Description

You will be a crucial part of the team, reporting to the Head of Membership, Marketing and Engagement alongside the Campaigns Manager. The team also includes the Communications and Marketing Assistant. This is a new role, specifically designed to support growth in membership and income during the next phase of Waterwise’s journey - increasing our reach and impact on water efficiency both within and beyond the water sector.

The role involves leading on the delivery of the membership and marketing strategy, working across the team to promote Waterwise’s income generating products and services. You will manage external communications across a range of channels, including website management, social media, email marketing, public relations and media engagement work. You will also act as the main contact for Waterwise members, servicing and retaining Waterwise Supporters, Affiliates and Corporate Partners. You will be a key part of our middle management and will be expected to operate at both strategic and delivery level.

Key responsibilities in the role include: 

• Management and delivery of membership strategy, including acting as the main contact for Waterwise Supporters, Affiliates and corporate partners

• Delivering member services, leading on member engagement, supporting business development, and supporting the introduction of an individual membership scheme 

• Managing metrics relating to membership recruitment and retention

• Delivery of marketing strategy, including developing an annual marketing plan and leading multi-channel marketing campaigns to support Waterwise to achieve income targets

• Managing digital communications, including email marketing and website content to ensure consistency of messaging and delivery of tailored, relevant content to all stakeholders

• Managing marketing performance across digital and social channels

• Managing relationships with digital suppliers to ensure optimum performance of digital channels

• Managing the marketing budget and supporting the Senior Leadership Team with monthly reforecasting

• Acting as brand champion, supporting the Waterwise team to implement the organisation’s refreshed brand consistently and adhere to Waterwise brand and style guidelines

• Leading on key Waterwise publications such as the Annual Report and Impact Report

• Supporting the Senior Leadership Team with public relations and communications activity, including managing and responding to reactive media enquiries and creating briefings for the Senior Leadership Team in response to media queries

• Supporting the planning and promotion of Waterwise events, such as the annual conference, working closely with other team members on delivery

• Utilising Salesforce CRM to manage member relationships, coordinate direct marketing, and support reporting and analysis across all membership and marketing metrics - working with Communications and Marketing Assistant

• Line management 

The above is not an exhaustive list of activities but hopefully gives you a sense of the role  and requirements. 

Membership and Marketing Manager Person Specification

We need someone who is proactive and motivated, with excellent communication and organisational skills. You will have a track record in managing marketing activity across a variety of channels, and of working in a membership organisation and delivering member services or communications - and an ability to manage and prioritise a varied workload. Your values will be a good match with ours, and you will share our commitment to equity, diversity and inclusion; and wellbeing. You will be eligible to work in the UK.

Essential Knowledge, Skills and Behaviours

• A good understanding of both B2B and B2C marketing, and experience of managing this - including social media, email marketing and website management

• Experience of marketing strategy as well as managing and delivering marketing activities

• Experience of working in a membership organisation at managerial level and managing and delivering member communications to support recruitment, retention and engagement

• Experience of managing media relations, including writing press releases and responding to media queries

• Experience of managing relationships with a variety of stakeholders, including members, partners, and suppliers

• Strong organisational skills, including the ability to plan and work proactively to meet deadlines

• Excellent attention to detail 

• Excellent written communication skills, and an ability to be innovative and creative

• Ability to positively promote Waterwise and its work

• Ability to work flexibly within a small team that works from home

• Ability to manage own time and prioritise tasks

• Ability to communicate across the team about your work and workload

• Commitment to equity, diversity and inclusion and wellbeing 

• Eligibility to work in the UK

Benefits 

At Waterwise the wellbeing of our employees is our number one priority. To recognise the  fantastic work our team does in driving water efficiency, and to support their wellbeing, we  have a wide range of employee benefits, beyond statutory commitments. These include: 

• Positive, values-based environment and an inclusive culture where it feels safe for  employees to say ‘no’ on grounds of workload 

• Strong emphasis from CEO on wellbeing and workload management 

• Homeworking and a small allowance for occasional shared office working 

• Four Day Week - being paid full-time but working 80% of this (or pro rata equivalent), in exchange for using tools to work efficiently - for full-time employees this equates to a day off every week, in addition to annual leave

• Flexible working 

• Part-time working 

• 27 days annual leave per annum for full-time employees, (pro rata’d to 22 days full-time equivalent in practice as we work a Four Day Week)plus Bank Holidays 

• Death in service benefit at x2 of salary 

• Paid chartered and professional memberships 

• Individual and team training budgets 

• Maternity leave and maternity adoption leave beyond statutory 

• Childcare costs for activities undertaken outside normal working hours 

• Sickness pay beyond statutory 

Equity, diversity and inclusion 

At Waterwise, we’re committed to driving equity and preventing discrimination at work and in the work we do. We know that simply having a diverse workforce is not enough. We want to create an inclusive environment within Waterwise and in our work and events, where everyone can contribute their best and develop to their full potential. We celebrate and value how different everyone is, and we work hard to ensure everyone is treated with dignity and respect. This aligns with our ‘People’ value that we will prioritise staff wellbeing, and will be an inclusive, kind and positive team.

Please see our Equity, Diversity and Inclusion Statement here. 

We are committed to treating all current and prospective employees fairly and to ensuring  that our workplace and employment practices are free from discrimination, harassment or  victimisation on the grounds of age, disability, gender reassignment, marriage and civil  partnership, pregnancy and maternity, race, religion or belief, sex or sexual orientation. We  strongly encourage applicants from a wide range of backgrounds and with different identities and experiences to apply. Everyone in our team has a role to play in helping Waterwise become more diverse and inclusive, and we hope you will join us for this next stage in our journey. 

At Waterwise, we know diversity fosters creativity and innovation. We are committed to

equality of opportunity, to being fair and inclusive, and to being a place where all belong. For

this role we therefore particularly encourage applications from candidates who are likely to be under-represented in Waterwise’s workforce. These include people of the global majority, LGBTQI+ people, and men.

We want to ensure that our recruitment process is inclusive of and accessible for everyone.  If you are interested in applying for a role with us and think you may need some additional  support or reasonable adjustments made to any part of the recruitment process, please get  in touch on the email address below.

How to apply 

To apply for this role, you will need to answer role-related questions. Please provide evidence and examples from your work history or other aspects of your life to  answer the questions and demonstrate how you meet the criteria required. Please refer to the person specification when you are doing this.

Our goal is to remove bias from the hiring process and so rather than asking you for a CV  and cover letter, we have set up role-related questions which will allow us to assess your  approach to a problem and understand what knowledge and skills you have. Your answers  will be anonymised, randomised and reviewed by the selection panel. We will use these  scores to shortlist for interviews. We also think giving feedback is incredibly valuable for  candidates, so at the end of the process, you'll see how well you performed during the  application process.  

The closing date for applications is 23:59pm on 13th January 2025. There will be a two-stage interview process. First interviews will be held on 22nd January 2025 on Zoom and second interviews will be held on 29th January 2025 in person in London. We will refund travel expenses within our expenses policy.

We will consider flexible working requests within this role - please state your preferred hours  and working pattern in your application.