Main Purposes 

Design and implement digital and data strategies for sustainable organisational growth and to facilitate data-driven decision-making. 

Design and deliver the Communication and Engagement Strategy to students, members and the public. 

Main duties and responsibilities 

Digital and Data 

• Design and deliver the Digital and Data Strategy. 

• Own and define the vision and strategy for our customer value proposition, across web, mobile, broadcast and social media channels. 

• Provide accessible high-quality data, insight and advice to inform the delivery of organisational strategic objectives. 

• Deliver quality digital platforms, including CRM, email marketing platforms, website and the Competitions Management System (BUCS Play), through consultation with staff at member institutions and BUCS.  

• Optimise integrations between digital systems to provide excellent customer experience and enable a single customer view and ensure effective user adoption. 

• Use audience research and insight to understand the needs of all segments of BUCS’ audience to improve service and drive engagement and revenue. 

• Work with the Commercial Team to provide innovative data-driven engagement, insight, analysis and solutions to enable revenue growth.

• Ensure data is managed effectively and secured to appropriate standards, including compliance with GDPR and cyber security.

Communication and Engagement 

• Deliver effective and appropriate student engagement though social media and email communications. 

• Design and deliver a stakeholder engagement plan to enable excellent corporate communication, consultation and engagement to staff at member institutions. 

Staff 

• Manage, motivate and develop the Digital and Engagement Team staff. 

• Embed a culture of efficiency, data capture and evidence-based decision-making amongst BUCS staff. 

• Play a key leadership role within BUCS to support and drive the strategic direction of the organisation. 

Other 

• Mange the BUCS brand. 

• Manage the Digital and Engagement budget. 

• Deliver increased business efficiency and effectiveness through management and development of processes and systems. 

Person Specification

Essential knowledge or experience 

• Designing and delivering data and digital strategies to deliver organisation objectives. 

• Designing and delivering communication and engagement strategies to provide excellent internal and external customer experience. 

• Managing digital transformation projects. 

• Leading the design, procurement and user adoption of business-wide digital platforms. 

• Defining and executing on customer value propositions. 

• Integrating digital systems to provide excellent customer experience and enable a single customer view. 

• Designing and delivering strategies and analysing data to facilitate revenue growth. 

• Managing CRMs and email marketing platforms, including segmentation, campaign management, interactive marketing, and data mining and analysis. 

• Data protection standards, including those associated with GDPR and Cyber Security. 

Essential skills and abilities  

• Proven track record of utilising technology and pro-actively driving cross-business solutions to improve efficiencies. 

• Analysing situations and processes, and designing, consulting on and delivering business solutions and change management. 

• Operating at leadership level and managing, developing and leading staff. 

• Delivering clear and succinct communication to a range of audiences via various media.  

• Gathering, analysing and presenting quantitative and qualitative data. 

• Prioritising work to meet deadlines and deliver against agreed objectives while working on concurrent projects. 

• Excellent interpersonal skills and ability to build relationships and partnerships with individuals and organisations internally and externally.  

• Utilising technology to improve business efficiency. 

• Creative problem-solving skills, energy and enthusiasm.  

Desirable knowledge or experience 

• The student sports sector.