Director of Growth Marketing

Very Great

Employment Type Full time
Location Hybrid · New York, USA
Team Very Great
Seniority Mid-level
  • Closing: 5:30pm, 1st Mar 2024 EST

Job Description

About Us

Very Great is a digitally-native consumer product platform and holding company, growing a family of real, crave-worthy brands for a new generation. Based in New York City, Very Great is powered by a technology-enabled growth infrastructure that spans supply chain, creative, marketing and sales, all designed to rapidly develop, launch and scale modern consumer product brands. The current family of brands includes W&P, Courant and Wild One.

About the Role

Very Great is seeking a Director of Growth to lead our Growth team. If you are looking for the opportunity to grow and engage audiences with fashion forward pet owners, design-loving wireless charging consumers and customers who crave sustainable kitchen essentials, this is the role for you!

As the Director of Growth, you will play a pivotal role in steering e-commerce growth and performance strategies. Reporting directly to the VP of Marketing, you will lead a cross-functional team encompassing data analysis, paid/performance marketing, customer experience, and lifecycle management/email marketing. You'll be at the forefront of shaping the future of our brands, driving revenue targets while optimizing e-commerce performance for efficiency and profitability. The ideal candidate brings a minimum of 6 years of hands-on experience in e-commerce/DTC, with a background in paid media management, proficiency in data management, and CRM (email/SMS) channel experience.

This role reports to the VP of Marketing and is based in NYC

Responsibilities

  • Collaborate with the VP of Marketing to develop and execute e-commerce growth strategies, setting and achieving revenue targets efficiently that align with overall business objectives

  • Manage day-to-day operations of the e-commerce function, ensuring seamless execution and optimization

  • Collaborate with data analyst to derive insights, inform strategies, and continuously optimize performance

  • Lead the customer service and experience team to enhance customer satisfaction and loyalty

  • Partner with the lifecycle and email manager to implement effective engagement and retention strategies, utilizing segmentation and personalization

  • Oversee external contractors handling paid media on Meta, TikTok, and Google, while planning for the in-housing of these roles later in 2024

  • Collaborate closely with the web team to deploy campaigns and strategies with maximum impact; support A/B testing and CRO strategies for web to drive improvements to baseline performance

  • Support wholesale and Amazon channels in the business with data and strategy

  • Stay abreast of industry trends, emerging technologies, and competitor activities to inform strategy

About You

  • 6+ years of experience in e-commerce/DTC, demonstrating a proven track record of driving growth

  • Expertise in managing strategy/execution of paid media across platforms (Meta, TikTok, and Google experience required)

  • Deep understanding of the customer journey in e-commerce, and how to develop experiences that influence buying behaviors

  • Familiarity with Amazon and experience in navigating its unique dynamics

  • Proficiency in using data warehouses, analytics tools, and CRM systems

  • Experienced people leader who thrives in a highly collaborative and cross functional environment

  • Analytical mindset with the ability to derive actionable insights from data, and tie revenue impacts back to insights

  • A strategic thinker with a focus on efficiency and profitability

  • Proven ability to work in a fast-paced, dynamic startup environment

  • Passion for the consumer goods industry, with an understanding of evolving market trends

Total Rewards Package

The annual base salary range for this position is between $120,000- $150,000

In addition we offer a comprehensive suite of benefits and perks including:

  • 401(k) with company match

  • Employee stock ownership plan (ESOP)

  • Comprehensive health insurance (Medical, Dental & Vision)

  • Hybrid working with a NYC-based office space

  • Parental leave (16 weeks for primary caregiver) & flexible back-to-work planning

  • Team outings & virtual events

  • Sabbatical program

  • Employee product discounts!

Very Great is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. 

Thanks for applying! We're excited to connect!

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