Director of Growth Marketing
- Closing: 5:30pm, 1st Mar 2024 EST
Very Great is a digitally-native consumer product platform and holding company, growing a family of real, crave-worthy brands for a new generation. Based in New York City, Very Great is powered by a technology-enabled growth infrastructure that spans supply chain, creative, marketing and sales, all designed to rapidly develop, launch and scale modern consumer product brands. The current family of brands includes W&P, Courant and Wild One.
About the Role
Very Great is seeking a Director of Growth to lead our Growth team. If you are looking for the opportunity to grow and engage audiences with fashion forward pet owners, design-loving wireless charging consumers and customers who crave sustainable kitchen essentials, this is the role for you!
As the Director of Growth, you will play a pivotal role in steering e-commerce growth and performance strategies. Reporting directly to the VP of Marketing, you will lead a cross-functional team encompassing data analysis, paid/performance marketing, customer experience, and lifecycle management/email marketing. You'll be at the forefront of shaping the future of our brands, driving revenue targets while optimizing e-commerce performance for efficiency and profitability. The ideal candidate brings a minimum of 6 years of hands-on experience in e-commerce/DTC, with a background in paid media management, proficiency in data management, and CRM (email/SMS) channel experience.
This role reports to the VP of Marketing and is based in NYC
Collaborate with the VP of Marketing to develop and execute e-commerce growth strategies, setting and achieving revenue targets efficiently that align with overall business objectives
Manage day-to-day operations of the e-commerce function, ensuring seamless execution and optimization
Collaborate with data analyst to derive insights, inform strategies, and continuously optimize performance
Lead the customer service and experience team to enhance customer satisfaction and loyalty
Partner with the lifecycle and email manager to implement effective engagement and retention strategies, utilizing segmentation and personalization
Oversee external contractors handling paid media on Meta, TikTok, and Google, while planning for the in-housing of these roles later in 2024
Collaborate closely with the web team to deploy campaigns and strategies with maximum impact; support A/B testing and CRO strategies for web to drive improvements to baseline performance
Support wholesale and Amazon channels in the business with data and strategy
Stay abreast of industry trends, emerging technologies, and competitor activities to inform strategy
6+ years of experience in e-commerce/DTC, demonstrating a proven track record of driving growth
Expertise in managing strategy/execution of paid media across platforms (Meta, TikTok, and Google experience required)
Deep understanding of the customer journey in e-commerce, and how to develop experiences that influence buying behaviors
Familiarity with Amazon and experience in navigating its unique dynamics
Proficiency in using data warehouses, analytics tools, and CRM systems
Experienced people leader who thrives in a highly collaborative and cross functional environment
Analytical mindset with the ability to derive actionable insights from data, and tie revenue impacts back to insights
A strategic thinker with a focus on efficiency and profitability
Proven ability to work in a fast-paced, dynamic startup environment
Passion for the consumer goods industry, with an understanding of evolving market trends
Total Rewards Package
The annual base salary range for this position is between $120,000- $150,000
In addition we offer a comprehensive suite of benefits and perks including:
401(k) with company match
Employee stock ownership plan (ESOP)
Comprehensive health insurance (Medical, Dental & Vision)
Hybrid working with a NYC-based office space
Parental leave (16 weeks for primary caregiver) & flexible back-to-work planning
Team outings & virtual events
Employee product discounts!
Very Great is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics.
Thanks for applying! We're excited to connect!
Removing bias from the hiring process
Removing bias from the hiring process
- Your application will be anonymously reviewed by our hiring team to ensure fairness
- You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review