
International Sales Manager - Europe
Little Moons
- Closing: This role has no specific closing date.
Perks and benefits
Flexible working hours
Work from home option
Healthcare
Life Insurance
Wellness programs
Employee Assistance Programme
Enhanced maternity and paternity leave
Paid emergency leave
Extra holiday
Professional development
Paid volunteer days
Flexible benefits scheme
Team social events
Team lunches
Cycle to work scheme
Free fruit
Free soft drinks
Dogs in the office
Candidate happiness
8.70 (582)
8.70 (582)
Job Description
Little Moons are frozen and chilled mochi, a fusion of Eastern and Western cuisine – soft and chewy rice flour dough wrapped around balls of ice cream, cheesecake, or chocolate ganache to create a distinctive, bite-sized, and delicious dessert that’s bursting with flavour.
Their rollout across Europe has been pioneered by sister and brother duo Vivien and Howard Wong, who founded Little Moons in 2010. The product’s roots are in high-end restaurants, but over the last five years retail packs have swept the ice cream category in grocery and food service.
Little Moons has rapidly established mochi, and snacking ice cream, across Europe. In 2024 we generated more than £60m revenue, and in 2025 we continue to drive towards double digit growth. We are also now a Certified B Corporation, which reflects our strong commitment to balancing profit and purpose. This certification means we are part of a global community of businesses that meet high standards of social and environmental impact, reinforcing our dedication to making a meaningful difference.
We are very proud of the culture that we have built at Little Moons. Not to stroke our own egos, but we are a great bunch of people—smart, passionate, interesting, and funny—who work hard to support and live our values, all the while keeping our mission in our forethoughts.
The Role:
In this role, you will support the Head of Europe in expanding the Little Moons brand across various channels, including retail, food service, and sushi kiosks throughout Europe. We are looking for a self-motivated, entrepreneurial individual who can drive and accelerate our growth within the region. If you thrive in a dynamic environment and are eager to make a tangible impact, this could be the perfect opportunity for you.
Key Responsibilities
Manage distributors relationships in key international territories to maximise growth, including Croatia, Romania, Bulgaria, Cyprus, Greece, Poland, Slovakia, Czechia, Iceland, Norway and Finland.
Building commercial relationship with distributors including pricing, distribution, promotional plans & marketing investment.
Work closely with distributors and marketing team to formulate and execute international trade marketing and events plan.
Identifying growth opportunities & developing action plans to realise the growth.
Forecasting & financial management of those customers
Contribute to the business’ Sustainability strategy by delivering your Brighter Future Sustainability objectives, and supporting your direct reports to deliver theirs
Essential Requirements:
Proven experience in commercial roles within FMCG
Experience managing international distributors/customers.
Able to demonstrate ability to grow a brand in a new market preferred.
P&L management experience
Financially and commercially literate with good excel skills.
Excellent communication skills to enable you to develop and manage internal and external relationships
Languages an advantage but not essential
Some of the benefits of working here include
Little Moons is a fast-growing and dynamic business, the nature of which means roles and responsibilities can change and grow quickly and at scale. We never stand still for long, and for the right person this represents an opportunity to grow and evolve your role and responsibilities with us and to develop your career at pace.
We will provide you with as much support, guidance, and training as you need, and offer the below benefits to boot:
Medicash, Private Health Scheme & Life Insurance
Enhanced Baby Leave available
We understand that mental health matters. We partner with Health Assured to provide remote emotional support to team members
Discretionary annual bonus based on personal & company performance
Paid sick leave
Respect, trust, and honesty. Personal and professional maturity is important to us, and we keep each other honest
Your holidays – We believe in finding your work-life alignment and encourage all staff to use their 25 days, plus public holidays
Additional day off for your birthday
Additional days off with long service
To be engaged, you must feel included and valued, so we have built, and nurtured, a culture where inclusiveness is not a buzzword, but a way of being.
Our approach to diversity is simple —it’s about embracing everyone, and everyone is welcome at Little Moons. We are committed to welcoming everyone, regardless of gender identity, orientation or expression. We are diverse in age, race, physical or mental ability, ethnicity, and perspective. Our diversity fuels our innovation, bring diversity of thought, and connects us closer to our customers and the communities we serve.
All applicants must have the right to work in the United Kingdom.
Removing bias from the hiring process
Removing bias from the hiring process
- Your application will be anonymously reviewed by our hiring team to ensure fairness
- You’ll need a CV/résumé, but it’ll only be considered if you score well on the anonymous review