• Duration: Permanent  

• Salary: Circa £65,000 per annum 

• Job Level: Level 2  

• Hours: 35 hours per week. Other flexible arrangements will be considered. 

• Disclosure Level: Basic. This role involves no direct work with children.  

• Reports to: Director of Strategy. 

• Location: Working from home and at 1 Westfield Avenue, London E20 1HZ. 

At the UK Committee for UNICEF (UNICEF UK), we pull together to achieve the best possible results for children in danger around the world.  We believe in an inclusive workplace and in the power of fulfilled colleagues who share the same values and goals, enjoy their work and are motivated to do their utmost for children.   

Our work is guided by the UN Convention of the Rights of the Child (UNCRC) and the Sustainable Development Goals (SDGs), which recognise the universality of children’s rights. 

ABOUT THE TEAM 

Our Strategy function supports the leadership of UNICEF UK to achieve our mission, enable intelligent decision making and drive growth and success across the organisation. The Strategy function has five teams: Strategic Planning, Knowledge & Insight, Strategic Communications, Innovation and Project Management Office, and sits within the Executive Director’s (CEO’s) office. 

This post sits in the Knowledge & Insight team. 

ABOUT THE ROLE 

This post leads the Knowledge & Insight team, which is a critical team, aiding growth by facilitating evidence-based decision making. This well-established, high impact team works across the organisation to leverage external insight that enables intelligent decision-making and strengthens the organisation’s understanding of the world in which it operates 

What we will expect you to achieve:

• Lead the Knowledge & Insight team within the spirit of UNICEF UK’s values & behaviours, ensuring that one-to-one meetings and learning and development opportunities are taken forward, and insight is delivered.  

• Develop and promote a positive team culture, motivating and supporting individuals and establishing effective business partnering, collaboration and integration.  

• Be the experts in UNICEF UK’s audiences and own the continuous development of the audience strategy. Define and drive an integrated insight strategy to proactively provide a comprehensive view of audiences - helping the organisation to understand our audiences better and how to put them at the centre of our work, by designing ourselves around them to enable growth in income and engagement. Particular focus will be on driving an audience-led strategy in the Public Engagement directorate. 

• Lead the team to working collaboratively with other leaders and their teams from across the organisation to deliver market and audience insight strategies that enable intelligent decision-making: we bring the outside in.   

• Monitor external trends – making recommendations on emerging opportunities and threats. 

• Manage all aspects of primary research (qualitative, quantitative, desk-based, etc.), including partnering with key stakeholders to frame problems, designing research methodologies, implementing high-quality data collection, create and deliver compelling presentations and embedding findings. 

• Driving the conversion of insight into action, i.e., translating research and insight findings into clear and actionable insights through methodical data collection, in-depth analysis, sharp observations, smart story-telling, and compelling presentations. Ensuring insight is used for business cases, strategies, campaigns, and products. 

• Keep abreast of key market and sector trends, and issues in the fundraising, marketing, and data protection regulatory environment. Ensuring that standards are set, procedures followed, and issues acted upon or communicated to others as appropriate. 

• Build and maintain significant relationships with suppliers/agencies, key industry bodies and networks across the sector.  Manage procurement and legal processes for appointing new suppliers/agencies as required.  

• Demonstrate and model a commitment to our shared values, behaviours and inclusive practices (known as Our Shared Commitment) in all aspects of your work. 

BEHAVIOURS, EXPERIENCE AND SKILLS 

This section contains the essential behaviours, experience, knowledge and skills needed in order to be effective and successful in this role. All criteria in this section are essential. 

Effective Behaviours 

Good management 

• Provides strategic direction, sets clear objectives, clarifies expectations and agrees the parameters for each person’s authority and accountability.  

• Reflects on own activities to gain new insights and understanding in order to strengthen competence and impact. 

Collaboration 

• Consults others and shares expertise, know-how and ideas with colleagues for best results and growth. 

• Values diversity, respecting and drawing on colleagues’ different perspectives, skills, experience and knowledge. 

Communication 

• Conveys complex ideas using a variety of methods to engage an audience and win understanding and support.  

• Presents complex and difficult messages clearly and with impact.  

• Anticipates and responds to the needs of an audience, adapting content, style, language and use of channel to deliver maximum clarity.   

Supporter driven and mission aligned 

• Uses in-depth knowledge of supporters, the market and the charity sector to predict future trends that impact upon supporters and their support.  

• Is committed to children and their rights and motivated to work towards achieving a world that is fit for every child. 

Negotiating and influencing 

• Uses a range of approaches to gain commitment, tailoring information in terms of content and format. 

• Nurtures professional relationships with colleagues at all levels and with external contacts and partners to support the achievement of objectives. 

Analytical 

• Identifies external sources of data and analyses information to make logical and sound judgments, identifying key strategic insights. 

• Questions assumptions and seeks further insight to inform decision-making.   

Information and data 

• Protects our reputation when working with confidential data and information and mitigates risk through considering the legal, regulatory, ethical and privacy issues. 

• Takes responsibility for their own consumption of information, including sharing and storage.  

Relevant experience 

• Evidence of managing and developing a high performing, multi-discipline team. 

• Evidence of ability to analyse insights to inform strategy and organisational growth and use insight to exploit new opportunities. 

• Experience creating and maintaining fact bases or knowledge banks of insight and intelligence on key market trends and audiences. 

• Understanding of audience-led direct marketing and digital marketing. 

Specific knowledge and skills 

• Knowledge of qualitative and quantitative research methodologies.  

• Ability to manage all aspects of primary research, including partnering with key stakeholders to frame problems, designing research methodologies and implementing high-quality data collection. 

• Ability to translate research findings into clear and actionable insights through thoughtful data collection, in-depth analysis, sharp observations, smart story-telling, and compelling presentations. 

• Understanding of fundraising, including individual giving, corporate, philanthropy, trusts and foundations, and advocacy. 

• Understanding of audience or customer segmentation and supporter journey models. 

• Understanding of insights sources such as You Gov, Mosaic, social listening, brand trackers and charity sector publications (or equivalent sources).