Job Title 

Social Media Manager 

Department 

Audiences and Engagement 

Reports to 

Head of Content 

Purpose of Role 

The Social Media Manager will deliver Art Fund’s social media strategy through the creation, publishing and reporting of great content across our social channels. They will play a crucial role in helping us grow our audiences, expand our membership, and build our brand awareness. They will lead on the delivery of social media campaigns, help integrate social across Art Fund’s digital output, and be a source of insight and expertise on developments and trends on social media. 

Key Accountabilities 

Content planning and production 

• Produce high-quality and engaging social media content in support of our social media strategy and organisational objectives 

• Lead on organic social media outputs to support integrated or paid campaigns, for example new brand or ecommerce campaigns, in close collaboration with Marketing Managers 

• Generate creative ideas to help grow our social audiences in response to trends, analytics and audience insight, in line with our organisational priorities and business objectives 

• Brief creative concepts and requirements to designers and videographers to support social content and campaigns 

• Manage and prioritise requests from staff teams as part of the briefing process, alongside the Managing Editor 

Reporting and insight 

• Analyse and report on the performance of social content and channels, and share key insights and performance updates with the wider team and key stakeholders 

• Measure success against the social strategy's KPIs and organisational OKRs 

• Act as source of advice and guidance on social media across the organisation 

Moderation and community management 

• Moderate social content created by internal teams, and train new contributors to support the content operating model 

• Oversee monitoring and community moderation of Art Fund’s social media channels, including operational support on very occasional evenings and weekends (in exchange for Time Off in Lieu) 

Relationship and risk management 

• Manage relationships with agency partners to deliver content plans and associated assets to support BAU activities and campaigns 

• Protect Art Fund's reputation on social media by ensuring social content is accurate, meets brand, style and tone of voice guidelines, and following escalation policies where necessary 

Other activities, duties and responsibilities 

• To perform any tasks as reasonably requested by managers and which relates to the overall role 

• Contribute to the overall delivery of the work of the communications team 

• To actively participate in the wider life of Art Fund 

• To undertake other duties as requested by Art Fund from time to time 

Reporting Lines  

Head of Content 

Close working relationship with: 

Head of Content, Managing Editor, Content Producer, Editorial Coordinator, Head of Press, Audience & Engagement teams, and Programme teams 

PERSON SPECIFICATION

Knowledge 

• A strong understanding of what makes compelling social and online content 

• An up-to-date knowledge social media trends and best practice 

• Good knowledge of social media management and analytics tools  

• An understanding of Google Analytics and how to measure and test insights 

Skills/Abilities/ 

Competencies 

• Copywriting, copyediting, proofreading and English language skills 

• Ability to connect and engage with audiences via social media 

• Ability to create compelling multimedia assets and images for use on social channels 

• Metrics, audience insight and data analysis 

• Photoshop / Creative Cloud / Project Management tools / MS Office