Vacancy: Charities - Marketing and Communications Manager x 2 Permanent Roles

Overview:

We are looking for 2 experienced and proactive Marketing and Communications Managers to lead a number of marketing campaigns, communications and design projects from brief to evaluation across our 3 NHS charity brands, Evelina London Children’s charity, Guy’s Cancer Charity and Guy’s & St Thomas’ Charity. 

Working within the busy charity marketing and communications team and within a matrix organisation, you’ll work with a wide range of stakeholders to create and deliver high quality, sector leading campaigns that increase brand awareness, raise income, attract new supporters and retain existing ones.

We’re looking for an excellent communicator who can build strong relationships quickly whilst offering outstanding account management support. You’ll need to be able to work on multiple projects simultaneously with a can-do, delivery minded and proactive attitude.  This role would ideally suit somebody who is happy to ‘do the do’ as well as think and understand strategy.

This is a great time to be joining the organisation to drive forward our 3 new NHS charity brands –which raise money for our partner Guy’s and St Thomas’ NHS Foundation Trust.

The new brands were created to achieve distinction from the work of Guy’s and St Thomas’ Foundation as a health foundation, investor and funder and enable us to have separation between consumer facing and B2B comms.  They launched in 2021 and so we are continuing the process of operationalising and embedding them.  We have ambitious plans to grow our impact for patients and NHS staff.

We think this is an incredibly exciting opportunity and we have ambitious plans to grow our impact for patients and NHS staff. There’s a huge amount of potential and opportunity for you to help shape our future direction and be a key part of our ambitious strategy for growth.

At Guys and St. Thomas’, care never stands still - so neither can we.  So come join a team that is supporting the transformation and innovation of care for patients, families and staff across Lambeth, Southwark and beyond.

About us

Guy’s & St Thomas’ Charity, Guy’s Cancer Charity and Evelina London Children’s Charity are part of Guy’s & St Thomas’ Foundation.  Our collective mission is to build the foundations of a healthier society.

As part of our team, you will work alongside talented people from a mix of personal and professional backgrounds. We are a Living Wage employer and support flexible working, part-time roles and job shares. Though our ambitions are serious, this is a friendly place to work with lots of opportunities to meet and socialise with colleagues. We believe there is immense power in diversity and aim to recruit and nurture talent who think and act differently.

There is more information about working with us on our website, where you can read about:

• how we approach recruitment

• our team, culture and values

• the benefits of working with us

• and our approach to diversity, equity & inclusion, health & wellbeing, and learning & development

Job description

Job title: Marketing and Communications Manager

Salary: £45 - 48,000

Contract type: Permanent (Hybrid Working)

Location: London (with regular travel to our London offices, Guy’s & St. Thomas Trust hospital and community sites and fundraising events)

Closing date:

Timeline:

Reporting to: Head of Marketing and Communications (Charities)

The team: Charities Communications and Marketing Team with the Comms and Engagement Directorate

Direct Reports: None

Key relationships

-      Fundraising and Supporter Development Managers

-      Trust Funding and Engagement Managers

-      Guy’s and St. Thomas’ NHS Trust Comms Teams

-      Charities Digital Team

-      Guy’s and St. Thomas’ NHS Trust Clinical Managers, Heads of Nursing and General Managers

-      Supporter Journey Manager

Overall purpose of role:

The purpose of this role is to manage great quality, high impact marketing, brand and communications to support our funding, fundraising and supporter goals liaising with a range of internal and external stakeholders. To effectively project manage the marketing and communications outputs across our 3 new charity brands: Guy’s & St Thomas’ Charity, Evelina London Children’s Charity and Guy’s Cancer Charity - amplifying our need for charitable funds and the impact of these for the patients, families and staff of Guy’s and St Thomas’s NHS Foundation Trust.

Key accountabilities:

·       Project manage a number of marketing, design and communications activities from brief to evaluation that support the delivery of the 3 charities strategy

·       Contribute to income generation in support of the fundraising objectives and fundraising targets

·       Contribute to increasing the number of supporters, increasing levels of awareness, reaching and engaging new audiences and existing audiences in fundraising and funding

·       To build excellent working relationships with Trust Communications team, KCL Fundraising team and other key stakeholders by developing an in depth understanding of their work, working collaboratively, acting as a key point of contact within the Charity Comms team, ensuring all communications and marketing activity support the Charity and Trust’s brand and reputation.

·       Champion the 3 Charity brands, acting as brand guardian, providing expert guidance and supporting fundraising colleagues, to ensure the brands and messaging are applied consistently across all activities.

Specific responsibilities:

Campaign project planning and implementation

• Lead the delivery of a number of marketing campaigns from brief to evaluation using project management tools to set, monitor and evaluate progress

• Develop and implement plans for marketing and communications activities, using a wide range of tactics to reach target audiences, setting objectives, KPIs and making the best use of tactics.

• Use a wide range of tactics to reach our audiences, making the best use of digital and social-media marketing, e-comms, Trust internal communications channels, events, PR and other relevant tactics.

• Collaborate with the Guy’s and St. Thomas’ Trust Communications Team to agree plans and look for opportunities to work together to maximise impact.

• Act as a business partner to fundraising and funding teams to influence their marketing plans and support delivery, providing expertise on the Charity brands and expertise on a wide range of marketing tactics, including digital marketing, internal comms, PR and communications, events and collateral development.

• Work with the Brand and Content Manager to support with content production, eg writing case studies, blogs, stories and other materials, copywriting content and working with external suppliers.

• Work with the Brand and Content Manager to develop videos, photography and other assets, managing suppliers to ensure they deliver outstanding results, within budget and to deadlines.

Delivery

• Delivery across brands, through effective end to end project management and prioritisation as well as ensuring alignment of stakeholder expectations. This could include managing the delivery of the following –brand awareness and fundraising campaigns, impact reports, branded merchandise, case studies, challenge event collateral, digital assets, hospital onsite collateral, pull up banners, posters, leaflets, DM packs, fulfilment materials, digital assets including videos, photography and animations for social media

• Central to your role will be:

  • Leading project groups to deliver outstanding campaigns

  • developing and managing timing plans and scheduling

  • developing marketing and communication plans

  • working with stakeholders to develop creative and campaign/project briefs

  • copywriting and key messaging development

  • effectively managing feedback and sign off/approvals process internally and externally and stakeholder engagement

  • scheduling, chairing and managing meeting agendas and follow up actions

  • presenting project updates and evaluation

  • ensuring DEI principles are embedded across all charities comms and marketing work

  • proof-reading of materials, fact and source checking

  • briefing creatives and supporting the creative process with designers, copywriters, agencies and freelancers

  • managing the print and production process where required for marketing collateral

  • managing Guy’s and St Thomas’ hospital onsite and channels comms and marketing collateral for charity events, campaigns or projects. This may require you to be onsite at the hospital or related partner or community sites or events on regular basis, which will be based in London

  • managing the development of case studies for Supporters, Fundraisers, patients, families and NHS Staff

  • implement and embed our new brand portfolio across our organisation and the Trust including successful application of new brand identities, values

• Specifically support Fundraising colleagues across Events and Community, Direct Marketing, Corporate, Legacies, Public Fundraising and Major Giving to deliver on marketing plans for income generation and engagement.

• Collaborate with the charities Digital team to ensure strong performance of our digital channels in support of our Charity brand goals and content

Analysis and research

• Test and evaluate marketing and communications activities, providing the insights and data that influences decisions about future activities.

• Keep abreast of marketing best practice and new developments, contributing ideas on how these could increase the impact of our work.

Collaboration, Relationship Building and Networking

• Build excellent working relationships with the Guy’s and St. Thomas’ Trust Communication Teams, fundraising and funding colleagues - sharing objectives, agreeing plans and looking for opportunities to work across teams to maximise impact.  Ensuring they are kept informed and consulted on plans and activities. Organise and lead regular planning meetings between teams.

• Support effective information flow and collaboration through regular meetings with the digital team.

Budget and supplier management

• Manage project and campaign budgets including invoicing and regular financial reporting.

• Manage external suppliers, ensuring procurement procedures are followed, suppliers are fully briefed and deliver projects to deadline and to budget.

Other

• Pro-actively spot opportunities to grow our 3 charity brands, sharing best practise and knowledge with teams to maximise campaign effectiveness

• Pro-actively support with creating and embedding team processes and ways of working to improve efficiencies and effectiveness across the organisation

Person Specification - What we’re looking for

Skills, attributes and abilities:

• Delivery-minded, hands – on with a can-do attitude 

• Excellent written and verbal communication skills

• Highly organised with effective and robust project management skills 

• Proactive and solutions-focused 

• Excellent attention to detail and eye for creative quality 

• A team player with a collaborative working style and a clear focus on delivering outcomes 

• Passionate about brands, creativity and storytelling 

• Ability to manage stakeholder feedback, approvals and creative process

• Excellent interpersonal skills and relationship building

• Confident at presenting, pitching ideas and showcasing creative

• Thrives in busy environment, resilient and calm under pressure 

• Ability to brief, review and advise creative agencies and our in-house creative team to produce campaign content including print, digital, fundraising and event collateral and materials. 

• Committed to championing audience needs and acting on feedback 

• Committed to constant learning and improving, and to embedding diversity, equity and inclusion  

Knowledge, experience and qualifications:

• Significant experience of planning, scheduling, delivery, and management of integrated marketing and communication campaigns to support a range of goals, including fundraising and engagement

• Strong project management experience

• Outstanding account management experience

• Excellent people skills with an ability to build strong relationships quickly with a range of stakeholders

• Experience of developing audience-led propositions and campaigns, using qualitative/quantitative audience research and insight

• Ability to balance competing priorities and successfully manage challenging situations, working collaboratively with a range of stakeholders

• Excellent writing, communication and influencing skills

• Ability to work in a fast paced environment, managing multiple projects simultaneously

• Proactive, can-do attitude

• Experience of working in a complex matrix organisation

• Desirable: previous experience of working with an NHS Charity or Health, Children’s or Cancer charity

• Desirable: Experience of managing a multiple brand portfolio