About Us

Very Great is a digitally-native consumer product platform and holding company, growing a family of real, crave-worthy brands for a new generation. Based in New York City, Very Great is powered by a technology-enabled growth infrastructure that spans supply chain, creative, marketing and sales, all designed to rapidly develop, launch and scale modern consumer product brands. The current family of brands includes W&P, Courant and Wild One..

About the Role

Very Great is looking for a dynamic and experienced Social Media Manager to lead strategy and management of our social media channels for our brands. If you are enthusiastic about storytelling, social trends, emerging platforms, and building community, this role is for you!

As the Social Media Manager, you will play a key role in crafting and executing our social strategy. You will be at the heart of creating exciting, engaging and shareable social campaigns that increase brand awareness and reach. You will partner closely with our Marketing and Creative teams to support brand campaigns, key moments, and product launches.

The ideal candidate is tapped into social media and digital trends, with a deep understanding of campaign storytelling and social strategy. 

This role reports to the Director of Brand Marketing and is based in NYC.

Responsibilities

• Support Very Great brands’ (Wild One, W&P, and Courant) content strategy across existing social channels for brand campaigns, product launches, key product moments,  and evergreen activations

• Manage day-to-day social media channels (Instagram, Facebook, TikTok, and emerging channels) including planning the social media calendar, posting content and stories, community management, and preserving brand voice, tone, and aesthetic

• Write social post captions and copy for all content (e.g. stories, comments)

• Respond to inbound influencer and brand partnership inquiries through social

• Support paid and unpaid Influencer partnerships and programs

• Identify and catalog strong customer and influencer UGC for the Marketing team to use across all channels

• Engage with community members through tagged posts, direct messages, comments, and synergistic content

• Monitor cultural moments and social trends, and adapt them where relevant and appropriate for each brand

• Keep a pulse on emerging trends and social platforms, and work with Marketing, Brand, and Creative teams to evaluate the relevance for each brand and go-to-market strategies for executing

• Create a go-to-market plan to establish a more consistent presence on TikTok for our brands

About You

• 3-5 years of relevant marketing experience

• A self-starter with a demonstrated ability to tackle projects independently and collectively

• Deep understanding and passion for social media strategy (Instagram, Facebook, TikTok, and Pinterest) and the digital landscape

• Creative mind with an elevated eye for detail and design, tied to modern consumer product trends

• Demonstrated history managing & growing multiple social media accounts (personal or brand)

• Strong copywriting skills and understanding of how to translate brand vision and tone of voice into compelling social copy

• Superior verbal and written communication skills

• Willingness to learn on the job, be flexible, ask questions, and be a team player

• Enjoy working with a small team with exposure to several parts of the business, marketing and creative

Total Rewards Package

The annual base salary range for this position is between $70,000 - $85,000. 

We offer a comprehensive suite of benefits and perks including:

• 401(k) with company match

• Employee stock ownership plan (ESOP)

• Comprehensive health insurance (Medical, Dental & Vision)

• Hybrid working with a NYC-based office space

• Parental leave (16 weeks for primary caregiver) & flexible back-to-work planning

• Team outings & virtual events

• Sabbatical program

• Employee product discounts!

Very Great is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. 

Thanks for applying! We're excited to connect!