Mission Statement for Role

Your job is to amplify Startmate’s message within the right communities in the highest leverage ways possible. 

Startmate’s mission is to make ANZ the best place in the world to build a startup, but for most people, startups aren’t on their radar. We need to be able to meet these people where they are and help raise their ambitions and consider founding, joining or investing in a startup. 

Role Scope: Your Responsibilities

• Responsibility 1: Grow the Startmate Family

  • Description: Your #1 responsibility is to run creative, effective campaigns that make Startmate a beacon for the ambitious. The outcome of these campaigns will be quality, primed applicants for our programs - Accelerator, Founders, First Believers, Women, Student, Athlete, Climate, Product, Customer Success Fellowships. This is a highly creative and innovative role. It is up to you to decide what channels to use for which audience — including Facebook groups, LinkedIn, Slack channels, Reddit, podcasts, panels, Discord, billboards, TikTok, and the list goes on. You’ll be relying on your creativity, guerrilla marketing ideas, and hacky solutions with a modest marketing budget.

• Responsibility 2:  Manage the Startmate brand and social voice

  • Description: Hand-in-hand with responsibility #1, you’ll head up our social media presence and empower the team to drive the outcomes you want to see. You’ll own Startmate’s brand guidelines, develop marketing collateral for our team and manage/build our social media presence.

• Responsibility 3:  Manage external Startmate events

  • Description: Finally, you’ll be responsible for organising events to attract a new audience to Startmate. In this capacity, you’ll work closely with our Project Leaders to design and execute highly targeted initiatives.

  • Examples: In-person Monthly Drinks, Demo Day

Position Requirements

What are the key skills/attributes that you will need to bring to be successful?

• Growth hacker - you have experience with growth marketing and are ready to experiment/think out of the box to achieve the audience growth outcomes

• Customer mindset - you can put yourself into the shoes of our audience and find the medium and messages that appeal to them

• Planning & execution - you can execute whilst already planning 3 steps ahead to get the right people involved at the right times

• Startup obsessed - we're incredibly passionate about the startup industry and bullish on uplifting this ecosystem across Australia and New Zealand. You should also care deeply about helping unleash the collective ambition of ANZ.

Working at Startmate

We believe that building a diverse and inclusive team is critical to Startmate’s success. We do not discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status. We use Applied to ensure every applicant gets an equal chance of success.

We offer:

• Community: The Startmate community is a unique mix of founders, operators and investors — the one thing everyone has in common is ambition. Startmate is much more than just our team, it’s a community built on paying it forward.

• Autonomy: You will have very high autonomy to realise your dreams within your area

• Flexibility: We are a remote-first team with coverage across Sydney, Melbourne, Perth, Noosa and New Zealand. We currently have an office in Melbourne with satellite offices in Sydney and Auckland.

• Access: You get to work with every well known and less well-known Australian and Kiwi startup, VC and angel — Canva, Safety Culture, Propeller, Vend, Xero, Blackbird, Square Peg, AirTree, rampersand, Folklore — you name it!

• Great vibes: Being able to bring your best self to work is really important to us. We index heavily on wellbeing and engagement to make sure that you’re able to turn up with energy and resilience each day.

• A share of Startmate’s success: We think it is important to share successes with the whole team. All Startmate employees receive carry in our funds and are owners in the management company.

About Startmate

We’re making Australia and New Zealand the best place in the world to build a startup. We’re achieving that through building a platform that unleashes startup ambition and accelerates exceptional companies.

At our core, we’re a community of the most ambitious founders, operators and investors propelled by a highly-trusted mentor-driven community, and backed by the best angels, venture funds and tech startups in the region.

Over the past decade we have invested in 180+ startups, with a combined value of $2 billion.

We’ve written a lot about what we love at Startmate, so check out our blog if you want some more information about us, and check out our mission, values, and team, and one of our most ambitious goals...