Irrational Labs

Shapa Marketing Manager

About

Shapa is an innovative start-up in the health space founded by leading behavioral scientist, author, and TED speaker Dan Ariely. Our team is an interdisciplinary group of scientists, technologists, and entrepreneurs who are ridiculously passionate about creating accessible technology to empower good habits and prevent disease. Basically, we nerd out on using behavioral science for good.

Roles and Responsibilities

In this role, you will be responsible for driving all of Shapa’s marketing activities. Responsibilities include:

  • Developing the marketing strategy and marketing plan for the company in line with company objectives, this includes both B2B and B2C2B

  • Managing the company’s marketing budget and demonstrating a return on investment

  • Identifying new customers

  • Developing and managing advertising campaigns

  • Guiding social media and content marketing efforts

  • Developing press releases and writing white papers

  • Managing the company website (both B2B and B2C versions), driving the changes to increase conversion, and reporting on results

  • Developing and managing affiliate and influencer programs

  • Managing Shapa’s newsletter (Mailchimp)

Logistics

  • No location requirements, can work remote.

Successful candidates will be resourceful, able to be both creative and analytical, strategic and tactical. Past experience in a start-up is helpful but not required.

We are searching for someone with:

  • Bachelor’s degree or master’s degree in marketing, business administration preferred but not required

  • Experience with creating a marketing campaign, marketing strategy, and marketing plan.

  • Experience with online marketing, including social media advertising, and content marketing.

  • Understanding of public relations.

  • Excellent verbal and written communication skills

  • Ability to quickly adapt to change.

  • At least 3+ years of work experience (note: we will give preference to candidates with >2 years of work experience)

  • Strong project management skills

  • Creative energy to try new things. You are a do-er.

  • Able to quickly build rapport and form relationships

  • Highly results-oriented

Deadline to apply

  • Apply by Monday, April 29th

Role posted - 2019-04-04T22:25:31Z 3:25pm, 4th Apr 2019 PDT